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ASSN OF EQUIPMENT MFGRS ANNOUNCES ITS ANNUAL MARKETING SEMINAR
Source: Association of Equipment Manufacturers news release

Attendees at the June marketing seminar of the Association of Equipment Manufacturers (AEM) will find the tools they need to manage the constant flux in marketing today, from evolving digital strategies to more traditional offline tactics. The goal: remain relevant to customers.

With the theme "Next!?," the seminar runs June 23-25, 2014 at The Depot Renaissance Hotel, Minneapolis, Minnesota.

The AEM seminar centers on the needs of marketing professionals in the equipment manufacturing industry (agriculture, construction, forestry, mining and utility).

A producer and contractor panel will look at equipment customer buying behaviors, and another customer-focused panel will examine manufacturer-dealer relationships (including dealer marketing practices).

Also on the AEM marketing seminar agenda: marketing strategy in today's fast-changing landscape, best practices for technology integration in the marketing lifecycle, B2B-focused social media, how-to's of exhibits that excite, voice-of-the-customer research trends, and data-driven tactics ("I have it, now what do I do with it?").

A comedy-improv workshop will combine interactive learning and networking. Led by The Brave New Workshop, the nation's oldest satirical comedy theater, the segment will give attendees key takeaways to get more comfortable with the speed of change and prepare for what's next.

AEM's marketing seminar sessions are developed by the association's Marketing Council of member company executives to meet the needs of both seasoned and novice professionals.

For more information and to register, visit the Education section of the AEM website www.aem.org.


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