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MORGANMYERS, CASE IH WIN BRONZE ANVIL FOR MEDIA EVENT
Source: MorganMyers news release

MorganMyers, a strategic communications firm, and Case IH have received a Public Relations Society of America (PRSA) Bronze Anvil award for a media event displaying the agricultural equipment manufacturer's largest product launch in the company's history.

For more than 40 years, the Bronze Anvil awards have recognized outstanding work in public relations that reflects the creativity and breadth of strategic ideas.

Teams of PRSA members and experts across the U.S. judge the entries according to specific public relations tactics. Out of the 734 entries in the 2014 competition, 52 organizations received recognition.

"We're honored that PRSA recognized MorganMyers and Case IH with this award," says Janine Whipps, APR, MorganMyers director of integrated communications. "Our mission is to deliver a meaningful brand experience while building trust in the marketplace. The Case IH media event did just that."

In conjunction with Case IH, MorganMyers helped coordinate and host the 2014 Case IH Media Event in Denver, Colorado. The event introduced all major U.S. and Canadian ag media to more than 50 new Case IH products.

Activities included a choreographed arena show of the new equipment, ride-and-drive sessions, one-on-one interview opportunities, a Colorado Rockies baseball game and a dinner outing.

Significant, positive media coverage was generated for Case IH, with all attendees publishing content that featured the new products introduced at the event.

The Case IH media event was also recognized in January with a First Place award from the Region IV National Agri-Marketing Association (NAMA) Best of NAMA awards.


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