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DRIP IRRIGATION COMPANY NETAFIM ANNOUNCES NEW STRATEGIC BRANDING PROGRAM
Source: Netafim USA news release

Netafim USA, the drip irrigation leader, has announced that it has taken strategic steps to strengthen its brand leadership as the pioneer of drip irrigation technology with the adoption of an enhanced brand mission and vision.

Revealed for the first time at the 2014 Water Technology Conference earlier this month, the new brand positioning serves to augment Netafim's commitment to driving the mass adoption of drip irrigation as a global solution to scarcity of water, land and food.

"As environmental, economic and demographic factors have brought water use to the forefront, Netafim embraces the opportunity to leverage our global leadership, agronomic know-how, technological expertise and pioneering spirit to lead the industry in fortifying the role of drip irrigation as part of a worldwide solution," said Ze'ev Barylka, Marketing Director for Netafim USA, regarding the presentation at the 2014 Water Technology Conference in Clovis, CA.

"In the five decades since Netafim first introduced drip irrigation to the world, we have seen its significant impact through increased yields and, decreased water, labor, fertilizer and energy costs."

The announcement was made in accordance with the start of the day-long Water Technology Conference hosted by the International Center for Water Technology (ICWT) at Fresno State University.

Attended by an audience of academics, water managers, policymakers and industry experts, the conference featured presentations from leading authorities that addressed issues such as groundwater, irrigation technology, water treatment, agricultural water use and the unprecedented water challenges faced by California.

"The discussion track at the conference further supported our conviction that Netafim is best-positioned to lead the industry into the next phase of drip irrigation technology by providing world-class support, field proven results and most importantly, by instilling the confidence and peace of mind that comes from partnering with a company that has never wavered from its singular focus of developing innovative drip irrigation solutions to conserve natural resources and improve the bottom lines of our customers," added Barylka.

Learn more at NetafimUSA.com, on Facebook at Facebook.com/NetafimUSA, Twitter @NetafimUSA and on Youtube at NetafimUSA.

ABOUT NETAFIM USA

Netafim USA, based in Fresno, Calif., develops and manufactures drip irrigation systems for agriculture, landscape & turf, greenhouse & nursery, mining and wastewater. Netafim offers an extensive range of irrigation solutions including driplines, filters, sprinklers, valves, water meters and automation equipment for complete dripline system installations. For more information go to www.netafimusa.com.


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