NAMA Shortcuts
Member Directory
Best of NAMA 2014
Upcoming Events
Chapters
Agri-Marketing Conf
More NAMA












PLANALYTICS ISSUES FATHER'S DAY WEATHER OUTLOOK
Source: Planalytics news release

Father's Day is Sunday June 15, 2014. Based on a recent survey published by the National Retail Federation (NRF), consumers are looking to spend over $113 on Dad this year, representing a total spend of $12.5B.

This translates to a 5% decrease from last year, and remains one of the smallest gift-giving holidays. In addition to greeting cards, the NRF expects the most purchases to come from the apparel, home center, and electronic segments of retail.

From a weather perspective, early Spring conditions have provided challenges to many seasonal categories. Recently, warming temperatures in May provided weather-driven demand opportunities. While severe weather has recently increased, an overall below normal season to date has resulted in favorable foot traffic, particularly during key holiday periods.

Looking ahead to the run-up week to Father's Day (June 8-14, 2014), seasonal demand will be regional, with good opportunities in the heavily populated Northeast and Eastern Canada.

While temperatures are expected to be warmer than last year over the holiday weekend, there is the potential for rain and thunderstorms which can impact outdoor activities such as golf and barbecues. The Southeast will also have seasonal conditions, although tropical moisture will threaten the region throughout the week.

The Plains and Midwest will have variable conditions, but most markets will ultimately trend cooler than last year for the week as a whole. These regions continue to have the potential for severe weather with the threat of thunderstorms, tornadoes, hail, and high winds throughout the week. Please watch for your daily significant weather alerts that provide location-based threats specific for your business.

Warm temperatures during the week will also drive seasonal demand in California. Cooler temperatures and rain will be focused in the Rockies and Western Canada, while the Southwest will be mostly dry, providing an ideal environment for store traffic and outdoor activities.

Please refer to your WeatherVue reports which detail the daily conditions specific to your business.



For reference, Father's Day last year (June 16, 2013) in the U.S. was warmer than normal with near normal rainfall. Strongest warmth was focused in the West while the New England and Mid-Atlantic regions had their coolest Father's Day since 2005.

Canada had near normal temperatures, with above normal rainfall. Montreal had its wettest Father's Day in 20 years and Toronto was wettest since 2008.


Search News & Articles



















Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © Copyright 2014, Henderson Communications LLC. | User Agreement