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AMERICAN SEED TRADE ASSN NAMES MANAGER OF MARKETING/MEMBER OUTREACH
American Seed Trade Association (ASTA) reports:

On June 2, ASTA welcomed Tera Fair as the new Manager of Marketing and Member Outreach.

In her role, Fair will be responsible for creating, writing and developing materials and marketing strategies to support the initiatives of ASTA's membership activities and meeting development, as well as the overall mission of the association.

She will also work closely with the Director of Communications to create strategies and content for ASTA's social media presence and the electronic newsletter.

Fair gained exposure to ASTA and its members through previous communications internships during recent CSS & Seed Expo and Vegetable and Flower Seed Conferences.

Raised on a farm in Greenfield, Ind., Fair holds an Agricultural Communication degree from Purdue University. She is also a former member of both 4-H and FFA.


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