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BASF NAMES PERISCOPE ITS NEW AGENCY OF RECORD
Source: Periscope news release

Periscope, one of the most successful independent creative agencies in the nation, today announced that BASF Corporation, the Chemical company, has selected Periscope as its new agency of record for the Agricultural Products North America Business Unit including U.S. Crop Protection, its Specialty Products Division and Functional Crop Care.

"As our agricultural solutions business continues to grow, we look forward to collaborating with the Periscope team to help position BASF as a preferred solution provider for growers, turf superintendents, pest control professionals and our retail partners." said Nevin McDougall, BASF Senior Vice President - Crop Protection North America.

"We were impressed with the strategic vision and scope of capabilities that Periscope offers and they are a great partner to help us navigate the challenges and opportunities in this industry.

"The brand position for the agriculture products business unit at BASF will have a significant impact and generate understanding, engagement and behavior change in how agricultural and pest protection products are used and viewed," said Periscope President and CEO Greg Kurowski.

"We're excited to partner with BASF to spark a new conversation and create an emotional connection with their customers."

BASF has also renewed its PR partnership with PadillaCRT, one of the top 15 independent public relations agencies in the U.S. to provide public relations strategy, execution and support.

The Bedford Group, based out of Atlanta, Georgia, conducted a national search to find a new agency partner for BASF. After four rounds of a highly competitive pitch process, Minneapolis-based Periscope was named the new agency of record.

The assignment will include strategic development, creative, social media, digital engagement, events, research, analytics and media planning and buying.

About Periscope

Periscope is one of the fastest-growing independent creative agencies in the nation, with 495 employees. Based in Minneapolis, with global offices in Hong Kong, Delhi and Toronto, Periscope offers a full spectrum of marketing services to a wide range of acclaimed brands including Bridgestone, Target, Arctic Cat, Buffalo Wild Wings, Great Clips, Cox Communications, Brach's, UnitedHealth Group, ExxonMobil and more.
Visit us at periscope.com.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF's North American operations, visit www.basf.us. BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about 74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.


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