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DTN/THE PROGRESSIVE FARMER AND OSBORN BARR ANNOUNCE LICENSING AGREEMENT
Source: Osborn Barr and DTN/The Progressive Farmer joint news release

Osborn Barr and DTN/The Progressive Farmer announce today, they have finalized a licensing agreement whereby DTN/The Progressive Farmer takes over all of the assets developed under RevCo, a St. Louis-based agricultural data management business launched by O+B Holdings.

"We're extremely pleased to have the opportunity to bring the RevCo products to DTN/The Progressive Farmer," said Matt Bradford, VP/General Manager at DTN. "This furthers our commitment to providing software solutions that help our customers manage relationships with growers in the country. More broadly this is in perfect alignment with our overall strategy for connecting the food and beverage supply chain."

This agreement allows RevCo and DTN/The Progressive Farmer to share in existing relationships across the countryside. Additionally, the collaboration builds on existing products, and enhances the resources currently available to DTN/The Progressive Farmer business partners.

"Innovation and creative marketing solutions are what we pride ourselves on, and RevCo has been a tremendous reflection of that commitment to agriculture and rural America," said Michael Turley, O+B chief executive officer. "This agreement will strengthen our vision for the data management product, and continue driving growth and technology expansion."

The RevCo employees are retained by DTN/The Progressive Farmer. Financial terms of the agreement were not disclosed.


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