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NAMA ANNOUNCES ITS FALL CONFERENCE
Source: National Agri-Marketing Association news release

Sessions have been announced for NAMA's Fall Conference, September 16-17 at The Hotel Chicago. The Fall Conference will kick-off with an optional Ag Tour on Monday, September 15. Check out the schedule and sessions for the Fall Conference below.

Monday, September 15

12:00 p.m. - Chicago Ag Tour

Transparency, transparency, transparency. It is more than a buzzword at Fair Oaks Farms where they are redefining farm-to-plate and providing visitors with an experience in agriculture like no other.

Located in northwestern Indiana, just a short bus ride from Chicago, Fair Oaks hosts hundreds of thousands of visitors annually, giving them a look, and now a taste, as to what modern agriculture is all about. As part of the fall tour, the Chicago NAMA chapter has coordinated a visit to Fair Oaks Farms.

Upon arrival at the farm, the first stop is at the visitor center where interactive displays provide an education experience like no other in the dairy industry. From there you will board a bus and head out to the 30,000 cow dairy to learn how the cows on the farm are cared for and visit the rotary milking parlor to learn about this unique milking technology.

Methane digesters on the farm handle all associated waste from the farm, so you will learn more about that technology and how the energy generated is used to power the buses you'll be riding as well as all the farm equipment.

Next stop is the new Pig Adventure at Fair Oaks Farms. Our group will be given a private tour of the interactive displays and allowed to view from the observation deck the gestation and farrowing operations of this 2,500 commercial operation.

Then it is off to the new FarmHouse Restaurant, Bakery and Farmers Market at Fair Oaks Farms, where during social hour, you'll have the opportunity to tour the kitchen and interact with the team of chefs. Located on site, this impressive new facility is truly redefining local food production, serving food produced on site that is prepared in its completely viewable kitchen.

Following dinner will be a short panel discussion on ground-breaking research out of Purdue University discussing how and if experiences like those at Fair Oaks Farms are reshaping consumer perceptions of "big ag." You'll also hear about the new crop center that is coming to Fair Oaks and plans for poultry, beef, aquaculture and more, as well as a hotel and farm-themed waterpark.

Tour cost is $75/person and includes bus transportation, dinner and all tour-related fees. The bus will return to the hotel by 9 p.m.

Tuesday, September 16

10-11 a.m.
NAMA Board of Directors' Meeting

11 a.m.-12:30 p.m.
Chapter Leader Workshop

10-11:00 a.m.
Pre-Conference Workshop
Steve Hughes

11 a.m.-12:30 p.m.
Pre-Conference Luncheon sponsored by NAFB
Jay H. Truitt - Policy Solutions, Washington D.C.

1-2:15 p.m.
Welcome and Keynote Session
Steve Hughes

2:15-2:45 p.m. - Break

2:45-3:45 p.m. - Breakout Sessions (choose one of three)
~ Email Marketing Still Works: Beefing Up the Basics
~ Your Next Crisis is a Click Away-What is Your Social Plan?
~ What Do You Know About Drones? How This Technology is Impacting Real-Time Communications Expectations


3:45-4 p.m. - Break

4-5 p.m. - Breakout Sessions (choose one of three)
~ Your Next Crisis is a Click Away-What is Your Social Plan?
~ Creating Lasting, Productive Partnerships Between Agency & Marketers
~ Utilizing Big Data to Deliver a Rock Solid Plan


5:30-7:00 p.m. - Networking Reception

Wednesday, September 17

8-8:30 a.m. - Continental Breakfast

8:30-10:00 a.m.
General Session and Professional Development Awards of Excellence
Jon Petz

10:00-10:30 a.m. - Break

10:30-11:30 a.m. - Breakout Sessions (choose one of three)
~ Understand the Role Content Should Play in Your Marketing Plan- A Campaign Case Study
~ Millennials in Agriculture: A Deep Dive into Insights and Opportunities for Marketers
~ Email Marketing Still Works: Beefing Up the Basics


11:45 a.m.-1 p.m.
Closing Session Luncheon - Through The Lens of a Leader
Bob Langert, McDonald's Corp.

To register for the Fall Conference visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=63.


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