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FARM MARKET ID ANNOUNCES THE RELEASE OF ITS 2013 LAND AND GROWER DATABASE
Source: Farm Market Id news release sent via AgPR--the news distribution service for agriculture

Farm Market iD, a Telematch Inc. company, today announced the release of its proprietary farm and land database.

The FMiD database contains detailed, fact-based (not survey or modeled) information on over 294 million planted acres, 1.8 million active individuals related to the Harvest Year 2013 and over $205 billion in annual crop value. A key highlight to this year's update is the availability of its proprietary field-level data utilizing FMiD's geospatial data.

The database contains historical information covering more than 20 years providing trends, rotational patterns and various analytics to power data driven decision making for agribusiness. Steve Rao, CEO of Farm Market id said "A core element of our database, and unique to Farm Market iD, is our geospatial data including the farm field boundaries covering 96% of the farm land in the U.S.

This land data is linked to growers and owners and is updated each year. FMiD is the only company that has a national footprint of field boundaries linked to growers."

Farm Market iD's database is compiled from more than 100 different sources and includes many primary government sources which is then enhanced and confirmed with a variety of other consumer and business information. It goes through extensive quality assurance testing and is BPA audited.

Some key highlights of this year's update include:
A new architecture and data schema to allow companies to fully utilize the power of FMiD's geospatial data including its coveted CLU field boundary data
A detailed California file built bottoms up utilizing data collected directly from each county.
Ability to rollup crops and acres to the farm/enterprise level and/or pinpoint and track them down to the individual farm field level
Increased geographic coverage using additional parcel data

"This year, we took a new and exciting approach to compiling our 2013 data," noted Hylon Kaufman, president of Farm Market iD. "To respond to the industry's, and our customer's interest, in knowing more about the farm fields, we employed a ground-up approach.

The data now starts with the actual acreage and crops at more than 30 million farm fields covering nearly 96%1 of the farm land in the US. We believe this new methodology will provide more meaningful information in tracking production trends as well as changes in individual farming operations."

The Farm Market iD Database has been the standard bearer for detailed, accurate, fact-based information about the U.S. agriculture marketing for more than 40 years. Farm Market iD works with a wide range of clients, including major crop protection, nutrient, seed, farm equipment, financial services and direct marketing companies.

The data and services FMiD provides, including trend analysis and enhanced email marketing capabilities, are used in a wide variety of business applications, ranging from advertising, research and promotion to development of marketing intelligence and sales strategies.


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