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AGRI-MARKETERS REPORT ON WHO PLANS MEDIA
Agri Marketing magazine reports:

In a recent Agri-Marketer Poll the 120 participants reported on who purchases their organization's media for their advertising campaigns.

Here is the question and their answers:

Who plans your organization's media purchases?

In-House...29%

Agency...24%

Independent contractor...9%

A mixture of the above...38%

The Agri-Marketers' Poll is a joint project of Agri Marketing magazine and the National Association of Farm Broadcasting (NAFB).


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