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KLEFFMANN GROUP EXPECTS GLOBAL CROP PROTECTION MARKET TO EXCEED $60 BILLION
Source: Kleffmann Group news release

The global market for Crop Protection chemicals, in terms of value at ex-manufacturer level is estimated at a little over 57,250 million US $ in the harvest year 2013 and can be expected to surpass the 60 billion US $ mark in harvest year 2014. This is the outcome of an analysis carried out by Kleffmann Group in conjunction with the launch of its new product amis® AgriGlobe®.

amis® AgriGlobe® combines a comprehensive consolidated Agrochemical and Seed Database reference with additional global market consulting services across multiple agricultural sectors and has been designed by Kleffmann Group to meet the ever changing needs of their clients for better understanding agricultural markets.

"This estimation is predominately based on the information we collate out of Kleffmann Group's amis® farmer-based panel data, which are generated in detailed interviews with farmers. More than 50% of the data behind amis® AgriGlobe® are currently dependent upon our farmer input panels.

To complement this wealth of data, additional value has been created by drawing on information that was retrieved from interviewing distributors in emerging markets. The source of the emerging market data are Kleffmann amis®Trend studies, which provide clients with significant insights into the structure and dynamics of these rapidly developing new markets.

Add to that the sophisticated analysis of public domain data, data from a global network of consultants, then you have a comprehensive robust market evaluation", explains Dr. Bob Fairclough, team leader of the newly established agricultural market trend information and consulting unit amis® AgriGlobe®.

"We are aware that our assessment differs significantly from estimations coming from other sources in the market. However, we are convinced that the global market for crop protection products is considerably higher than previously released figures suggest.

Our evaluation is based on statistically robust consumption data of farmers from over 70 countries, many of them emerging markets like China, Brazil and India. In addition, we rely on the long-standing experience of our data analysts.

Their estimations draw upon expertise as well as acknowledged and highly reliable, predominantly mathematical-statistical methods", says Burkhard Kleffmann, CEO of Kleffmann Group.

Clients can look forward to further amis® AgriGlobe® information made accessible via Kleffmann Group's new software platform "Kleffmann4you" in the first half of July 2014; which will be segmented on the basis of geography, crop types as well as active ingredients.


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