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Source: AdFarm news release

This October agribusiness and food production marketing communicators will gather in Minneapolis for the second annual AgCatalyst: Inspired Conversations about Food and Agriculture.

The two-day conference - October 15-16, 2014 - is a designed learning experience with expert presenters sharing real-world knowledge on overcoming challenges and creating opportunity using digital social communications tools and strategies.

2014 - It's All About the Content

This year, AgCatalyst is focused on content strategy. The format includes actionable insights from keynote speakers, panel discussions and case studies - empowering attendees with essential knowledge to effectively apply, identify, create, manage and measure content marketing strategy. Confirmed presenters are listed below.

Keynote Speakers:

*Jay Baer - President, Convince and Convert; Author of "YouTility"

*Susan Beebe - Manager of Social Media and Online Communities, Tyson Foods

*Kevin Hunt - Corporate Social Media Manager, General Mills

*Crystal Mackay Executive Director at Farm & Food Care Ontario

*Marcus Sheridan - Founder, "The Sales Lion"

Case Studies:

*Jeffrey Donald - External Communications Manager, Bayer CropScience

*Jim Morris - Communications Manager, California Rice Commission

Breakout Sessions:

*Gordon Butte - President and Partner of Decision Partners LLC

*Randy Frisch - Chief Operating Officer, Uberflip

*Hannah Godfrey - North American Food and Beverage Lead, Brandwatch

*Kim Kemmer - Senior Planner, Prime Contact

*Janice Person - Social Media Director, Monsanto

*Scott Samoleski - Vice President and Senior Strategic Planner, Street Smart Strategic Planning

Want in?

More information about AgCatalyst, including registration, lodging and sponsorship opportunities, can be found at AgCatalyst is hosted by AdFarm but would only be possible through the generous support of sponsoring partners:

*Farm Journal Media
*Media Productions
*Convince & Convert
*High Plains Journal
*Meister Media Worldwide

About AdFarm

AdFarm, a full-service marketing communications agency, is committed to the advancement of agriculture. Its strong connections within the ag industry yield deeper insights, resulting in more focused and higher-impact solutions for its clients. With more than 100 employees, it has offices in Calgary, Alberta; Guelph, Ontario; Kansas City, Mo; Fargo, N.D.; and Sacramento, Calif. For more information, or to follow AdFarm's "Around the Farm" blog, visit

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