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TOMEN AGRO HAS BIG PLANS FOR EXPANSION IN THE U.S. February 2001 Editor’s Note: Dennis K. "Denny" Krass, Ph.D., is president of Tomen Agro Inc., a wholly owned subsidiary of Tomen Corp. Based in San Francisco, Tomen Agro markets Elevate® and Captan fungicides in the United States, along with Select®, Orthene® and Monitor® internationally. Tomen Corp. and Nichimen Corp. recently announced that they will spin off their life science businesses and merge them into a new independent company headquartered in Tokyo. The yet-to-be-named entity and its affiliate companies will employ more than 1,500 people worldwide.
AM: With the recent consolidation in the crop protection industry, the number of manufacturers and distributors is shrinking. What marketing advantages does this give to Tomen Agro?
DK: At other companies, you’ll often find a growth pattern that starts regionally and moves toward a global presence. Tomen Agro is different. We’ve done business on a global scale since we began. Now we have the opportunity and resources to also focus on specialty crops markets in the United States.
DK: We view this as a very positive move by our two companies. It provides the financial resources and global infrastructure for us to be much more aggressive in the acquisition and development of crop protection assets for the future, without compromising our strengths in the areas of product development, registration and marketing.
DK: Methyl bromide is a chemical fumigant applied prior to the planting of agricultural crops - most notably, strawberries and tomatoes. It effectively controls a variety of soil-borne diseases, insects and weeds, and it is critical to ensuring abundant, high-quality crops.
DK: Today, the United States accounts for about 40 percent of our overall sales volume. However, we have big plans for growth in this country as well as abroad.
DK: While some companies are exploring ways to sell directly to growers, Tomen Agro is committed to our current distribution network. That’s because we believe distributors and dealers serve a vital role in educating growers about our products and their prozer use. Furthermore, we believe most growers prefer to purchase their crop inputs from local, full-service outlets. AM Tweet |
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