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AGRICULTURAL PUBLICATIONS SUMMIT INFOEXPO GUIDE
Agricultural writers and editors attending the Agricultural Publications Summit July 22-25 in Reno, Nev. will find out what's new with leading agriculture companies and organizations. Following is a list of exhibitors attending the Agricultural Publicatiýns Summit, as well as new products/services they will be discussing. Marketing and communications spokespersons will be on hand to provide information and leads on the hottest products and services of the summer. The list is current as of June 21, 2002.

AGCO CORPORATION

InfoExpo Focus: Photography of product lines will be available on CD, including photos of the new Challenger brand.

Spokespersons/titles: Michelle Boney, communications manager, Challenger; Heidi Albrecht, communications manager, AgChem

Phone: 770/813-9200; Duluth, Ga.

AMERICAN FARM BUREAU

InfoExpo Focus: Information on the latest activities and priority issues of the nation's largest farm organization

Spokesperson/title: David Lane, media relations director; Mace Thornton, news service director

AMERIFLAX

InfoExpo Focus: National assn. represents flax growers and processors. Adding ground flaxseed to cattle receiving rations improves cattle health and dramatically and positively affects cattle carcass quality, according to new research completed by Kansas State University. Work is ongoing to see if the beneficial Omega 3 fatty acids present in flax will pass to the beef from cattle fed ground flaxseed.

Spokespersons/titles: Kaye Effertz, AmeriFlax executive director; Nita Effertz Cordill, ClearScience Communications

Phone: 701/663-9799; Mandan, N.D.

APS BOOKSTORE

InfoExpo Focus: Visit the bookstore and purchase the works of various presenters at this year's Summit. Several authors including keynote speakers Ambassador George McGovern and Carl Hiebert have agreed to sign books at the booth. Books will be available for cash or check, and you are welcome to bring previously purchased copies.

BASF

InfoExpo Focus: "BASF Media Resource Book," containing information on key products as well as updated media contracts, will be available for all editors.

Spokespersons: Reps will be on hand to provide product-related info and schedule one-on-one interviews with BASF spokespeople.

BAYER CROPSCIENCE

BOELTE-HALL LITHO, INC.

InfoExpo Focus: Online fundraising partnership opportunities for breed associations; breed-specific Christmas cards and notes; sample magazine and marketing materials for breed associations.

Spokespersons: Don Norton; Paul Shanks

Phone: 913/432-0900; Roeland Park, Kan.

BRANCH SMITH PRINTING

InfoExpo Focus: Branch Smith Printing has provided expert solutions for publishers since 1910. Specializing in publications, directories, and catalogs offering art and design, digital prepress 40" sheeter presses, saddlestitch and perfect binding ink jet mailing and fulfillment. BSP has furthered its status as a market leader with the addition of a second 8-color 40" press and roll to sheeter technology

Spokesperson/title: John Miller, national accounts manager

Phone: 217/734-6785; Fort Worth, Texas

CAPITAL AGRICULTURAL PROPERTY SERVICES, INC. (CAPS)

InfoExpo Focus: As a full-service, nationwide agricultural land management and real estate brokerage company, CAPS' professionals offer regionalized information on land values, lease rates and options, crop conditions, land brokerage strategies, revenue enhancement opportunities and much more. Staff members are also able to address regional and crop-specific impacts of the recently signed Farm Security and Rural Investment Act of 2002.

Spokesperson/title: Jean L. Merry, communications manager

Phone: 630/434-1823; Lisle, Ill.

CARGILL AG HORIZONS

InfoExpo Focus: Stop by to learn more about the world of local solutions we've developed in partnership with producers, including our new Insite VRN ™ Variable Rate Nitrogen product, which provides producers with site-specific nitrogen application recommendations. We will also have information on our ProPricing™ and Performance NOW™ forward grain purchasing contracts. Learn about how these and other Cargill AgHorizons® risk management tools can help farmers better manage their financial risk against adverse weather, crop and market uncertainties.

Spokesperson/title: David Feider, Cargill Public Affairs

Phone: 952/742-6910

CASE IH

InfoExpo Focus: Case IH sells and supports a full line of equipment, parts, after-sales service and financial services through a network of more than 4,000 professional dealers in 150 countries. Case IH will be launching a new Web site, specifically designed for media audiences. The site will feature news releases, photography, background materials, and an option to contact us directly for media requests.

Spokesperson/title: Anne Stillman, project manager

Phone: 262/636-4925; Racine, Wash.

THE CATTLEMEN'S BEEF BOARD / THE BEEF CHECKOFF

InfoExpo Focus: The Cattlemen's Beef Board is the organization responsible for administering the $45 million national Beef Checkoff program. Programs include the familiar "Beef. It's What's For Dinner"® program, food safety research, nutrition education outreach, issues management to address activists and current topics, restaurant and grocery store promotions, and others.

Spokespersons/titles: Nelson Curry, secretary/treasurer, CBB; Monte Reese, CEO, CBB; Diane Henderson, communications manager, CBB

Phone: 303/220-9890; Centennial, Colo.

CLAAS OMAHA

InfoExpo Focus: Claas Omaha is the manufacturer of the Caterpillar Lexion combine. Topics of discussion will include recently introduced improvements to the combine models, exclusive features of the Lexion combine, the new manufacturing facility in Omaha and Claas Omaha, itself.

Spokespersons/titles: Ann Schreifels, marketing manager; Lisa Jorgensen, marketing communications

Phone: 402/861-1000; Omaha, Neb.

CONSERVATION TECHNOLOGY INFORMATION CENTER (CTIC)

InfoExpo Focus: Core 4 Conservation is a national campaign to realize better soil and cleaner water for our environment, and greater profits and a brighter future for agriculture. Local public/private partnerships, or alliances, participate in Core 4 Conservation by designing a system of conservation practices that will address local economic and environmental concerns. With a conservation system, producers create a flexible system of practices that fits their production needs and is environmentally friendly. A Core 4 Conservations system will minimize soil erosion, enhance water infiltration and retention, filter pollution from runoff and more efficiently manage inputs to increase profits.

Spokesperson/title: Karen Scanlon, communications director

Phone: 765/494-2238; West Lafayette, Ind.

DAIRYLAND SEED CO., INC.

InfoExpo Focus: Dairyland Seed Co., Inc., is a 95-year-old, family-owned seed company with research programs in alfalfa, soybeans and hybrid corn. Its breeding programs, established in 1962, include company breeding and nursery facilities. Dairyland Seed released the world's first hybrid alfalfa. HybriForce ™400 was developed after more than two decades of research by Dairyland Seed.

Spokesperson/title: Dan Gardner, alfalfa plant breeder

Phone: 800/236-0163; West Bend, Wis.

DELTA AND PINE LAND COMPANY

InfoExpo Focus: D&PL is the market leader for cotton planting seed. This spring the company announced agreements that will maintain the company's edge in technology as well as insure that the cotton farmers reap value from those technologies.

Spokespersons/titles: Dr. Kater Hake, vice president of technology development; Janice Person, corporate public relations manager

Phone: 662/742-4000; Scott, Miss.

DOW AGROSCIENCES / MYCOGEN SEEDS

InfoExpo Focus: Dow AgroSciences' Midwest/Atlantic States LBU is introducing for the 2003 season a new grass herbicide, a premix of acetochlor and atrazine, that will bring the highest level of preplant and preemerge control of grasses and small-seeded broadleaves like waterhemp. Dow AgroSciences and its Traits Licensing LBU are introducing Herculex™I Insect Protection, a new broader-spectrum insect-protection trait for corn. Mycogen Seeds is the leader in Silage-Specific ™ corn, the largest sunflower seed producer, and a leading producer of seed corn, alfalfa, soybeans and sorghum.

Spokespersons/titles: John Gertz, product communications manager, Midwest/Atlantic States LBU; Wally Thingelstad, product communications manager, Traits Licensing LBU

Phone: 317/337-7131, 317/337-7348; Indianapolis

GUSTAFSON, LLC

InfoExpo Focus: Featuring new seed-applied crop protection products for corn, soybeans, cotton and canola. These products include the company's next-generation seed-applied insecticide products, as well as new biological fungicides for cotton and soybeans.

Spokespersons/titles: Paul Holliday, product manager, corn and soybeans; Mike McFatrich, product manager, cotton, sorghum, peanuts, rice; Charlie Hale, communications manager

Phone: 800/248-6907; Plano, Texas

HARVEST PARTNERS NETWORK

InfoExpo Focus: HPN provides high-speed, satellite-based Internet service plus online market, weather and news to the U.S. agricultural community, and provides producers and their families with Internet speeds up to 20 times faster than dial-up without tying up their phone lines. This high-speed connectivity will bring the power of the Internet and e-Business to distributors and retailers nationwide. Harvest Partners Network Business Edition provides distributors and retailers with commercial-grade, broadband Internet access, designed specifically for business needs.

Spokespersons/titles: Rick Patton, marketing and operations manager; Ryan Shoemaker, communications manager

Phone: 919/547-2065, 919/547-2878; Research Triangle Park, N.C.

HYTEST SEEDS

InfoExpo Focus: Hytest Seeds is a research, development and distribution company marketing proprietary forage and row crop products under the HYTEST Brand. Mission: to provide producers seed solutions through industry-leading proprietary seed products developed through modern technology and sophisticated breeding techniques. The company specializes in corn for forage, alfalfa and brown midribbed sorghums to increase performance and profitability for dairy and beef producers.

Spokespersons/titles: Jim Kurzanski, business manager; Ricky Rice, forage specialist

Phone: 702/293-3046; Boulder City, Nev.

IMC GLOBAL

InfoExpo Focus: Together with the Potash & Phosphate Institute, IMC Global continues its Back-to-Basics program, which is designed to educate growers and dealers on the importance of maintaining proper soil fertility levels. IMC is committed to providing such resources as marketing tools, educational literature, and the www.backtobasics.net Web site so leaders can educate their customers on the benefits of making smart agronomic decisions.

Spokesperson/title: Dr. Ray Hoyum, VP, market development & communications

Phone: 847/739-1200; Lake Forest, Ill.

INTERNATIONAL CERTIFIED CROP ADVISORS

InfoExpo Focus: More than 14,000 people in the U.S. and Canada have demonstrated experience, commitment to extensive continuing education, passed two comprehensive exams and signed a code of ethics to earn the designation of Certified Crop Adviser (CCA). CCAs focus on four core areas as they work to help solve problems of farmers and ranchers, which include: nutrient management, soil & water management, integrated pest management, and crop management.

Spokespersons/titles: Pat McConnell, ICCA chairman; Tracie Jones and/or Steve Drake, Winning Formula Communications

Phone: 314/317-9964; St. Louis

JOHN DEERE

InfoExpo Focus: The latest information on all John Deere agricultural products and services.

Spokespersons/titles: Barry Nelson, public relations manager; Pamela Barry, public relations coordinator

Phone: 913/310-8324; Lenexa, Kan.

KUBOTA TRACTOR CORPORATION

InfoExpo Focus: You will find information on Kubota's continuing safety initiatives - encouraging the use of ROPS and seatbelts, and other safe practices with editorial photography - and updates on Kubota's expanding line of specialty and general use ag tractors.

Spokespersons/titles: Patricia Carroll, national manager, advertising & public relations; Elissa Lane, account executive, Freeman McCue Public Relations

Phone: Kubota News Bureau: 714/557-3663 ext 226; Santa Ana, Calif.

LAND O'LAKES ANIMAL MILK PRODUCTS / LAND O'LAKES FARMLAND FEED

InfoExpo Focus: Land O'Lakes AMP has made waves recently with the introduction of Intensive Feeding and Management, an innovative program encouraging calves to reach their full genetic growth potential through increased protein and dry matter intake. Visit the booth for research comparing Intensive Feeding and Management calves to calves raised through traditional feeding methods. Quality products and services for the lamb, foal, kid and swine markets also available.

Land O'Lakes FF is a national farmer-owned ag co-op serving nearly one million producers and their families through 2,800 cooperatives throughout the U.S. North America's leading feed manufacturer, providing producers and local cooperatives with an extensive line of complete animal feed, ingredients and services. Learn more about new product innovations designed to help ag producers maximize production and profitability.

Spokesperson/title: Frank A. Bezdicek, manager/marketing consultant

Phone: 651/481-2222; St. Paul, Minn.

LANDEC AG, INC.

InfoExpo Focus: Landec Ag Inc. is the developer of the Intellicoat technology and a subsidiary company of Landec Corporation, the developer of temperature-activated, and other specialty polymer products, for a variety of food, agricultural, and licensed partner applications. The Intellicoat® seed coating technology is a functional polymer seed coating that is based on proprietary Intelimer™ polymers. Three ag applications of Intellicoat are: early plant coatings, pollinator plus and relay cropping. Other crops and applications for the technology that are currently under consideration include: time/temperature release of seed applied pesticides, fall planted crops such as canola, and vegetable seed applications.

Spokesperson/title: Bill Gass, VP, marketing

Phone: 574/583-2741 ext 107

MCCORMICK USA

InfoExpo Focus: Reintroduction of the McCormick brand back into the U.S. agriculture market as the rebirth of an entire company - including factories, technology, people and the spirit of entrepreneurship. McCormick USA is in the process of building a superior dealer organization by identifying top caliber dealerships who understand the value of the McCormick brand and technology.

Spokesperson/title: Chad Huyser, marketing manager

Phone: 641/621-7370; Pella, Iowa



MERIAL

InfoExpo Focus: Livestock herd health management tips for fall from Merial, the world's leading innovation-driven animal health company. Special focus on the MERIAL® SUREHEALTH™ program, designed by veterinarians, producers and Merial as a certification program to help improve animal health and well-being through recommended health protocols.

Spokesperson/title: Veterinary Professional Services staff members

Phone: 678/638-3681; Duluth, Ga.

MICHELIN AG

InfoExpo Focus: Discussing soil compaction and the importance of running tires with the proper pressure; will also be displaying innovative combine and harvesting tires.

Spokesperson/title: Brad Harrison, product marketing manager

Phone: 864/458-5963; Greenville, S.C.

MODERN LITHO PRINT

InfoExpo Focus: Modern Litho Print specializes in monthly, bi-monthly and quarterly publications, and offering prompt service and excellent quality by providing all services at our own plant.

Spokesperson/title: Rick Vermillion, Sales

Phone: 816/694-6123; Kansas City, Mo.

MONSANTO COMPANY

InfoExpo: Monsanto will feature up-to-the-minute information on Monsanto's Pledge and commitment to Bioenergy. Matt Kraus, co-lead of Monsanto's bioenergy team, will be available on July 23rd for background briefings on the bioenergy team and their developments. Lee Quarles, Monsanto Public Affairs, will also be available to discuss the latest Monsanto news and upcoming events. Story ideas and handouts will also be provided.

Spokespersons/titles: Matt Kraus, co-lead of Monsanto's Bioenergy Team; Lee Quarles, public affairs manager

Phone: 314/694-4452; St. Louis

NATIONAL AGRI-MARKETING ASSOCIATION / AGRICULTURAL RELATIONS COUNCIL / AGRICULTURE COUNCIL OF AMERICA

InfoExpo Focus: NAMA: If you're involved in marketing, communications, public relations, product management or sales in the agribusiness industry, the National Agri-Marketing Association offers you solutions for your success. Gain the knowledge, skills and contacts you need to succeed.

ARA: Promoting the public welfare through advancing the art and science of agricultural public relations. Membership is open to public relations professionals associated with agricultural-related companies, agencies, universities, government, etc.

ACA: The Agriculture Council of America is an organization uniquely composed of leaders in the agriculture, food and fiber communities dedicated to increasing public awareness of agriculture's vital role in our society.

Spokesperson: Eldon White

Phone:913/491-6500; Overland Park, Kan.

NATIONAL CATTLEMEN'S BEEF ASSOCIATION

InfoExpo Focus: Volatile cattle markets, the farm bill, environmental laws, taxes and international trade are among the critical issues facing cattle producers. Directed by grassroots producers coast-to-coast, the NCBA represents cattlemen on these issues. Members discuss the issues, formulate policy and strategy, and create possible solutions to the many challenges currently facing the cattle industry.

Spokesperson/title: Kendal Frazier, NCBA vice president, communications

Phone: 303/850-3350; Centennial, Colo.

NATIONAL PORK BOARD

InfoExpo Focus: The Pork Checkoff is at work helping pork producers increase domestic per capita demand for U.S. pork; increase export demand for U.S. pork; meet the challenges of responsible 21st Century pork production; and provide access to the knowledge and opportunities that allow all producers to be competitive. Learn more about how the Pork Checkoff is at work for America's pork producers.

Spokespersons/titles: Mike Wegner, VP, communications; Cindy Cunningham, assistant VP, communications

NATURAL RESOURCES CONSERVATION SERVICE (USDA)

InfoExpo Focus: The NRCS will discuss conservation title of the farm bill and its implementation. We'll give potential timelines for programs. There will be staff available to talk about other ongoing conservation activities.

Spokesperson/title: Bruce Knight, chief, Natural Resources Conservation Service

Phone: 202/720-3210, Washington, D.C.

PUBLISHERS PRESS, INC.

InfoExpo Focus: Publishers Press prints more than 850 short- to medium-run magazine titles, including numerous agriculture-related publications. Examples of the agriculture-related magazines we print will be displayed in our booth. Information will also be available on our unique distribution system that allows short-to medium-run magazines to take advantage of the containerization and drop shipping discounts offered in the new postal destination, creating the volume needed for containerization and efficient drop shipping. Visit our booth to learn how CPDS can help your magazine minimize the latest postal rate increase.

Spokesperson/title: David Russo, regional sales manager

Phone: 800/214-1041; Louisville, Ky.

QUEBECOR WORLD



RMS RESEARCH MANAGEMENT SYSTEMS, USA, INC.

InfoExpo Focus: RMS will discuss profit-enhancing technologies for the red meat industry, including its Computer Vision System, carcass imaging for data collection; live animal measurement; and data integration technology from animal birth to harvest.

Spokesperson: Jo Dexter

Phone: 970/226-4080

SYNGENTA

THE TORO COMPANY

InfoExpo Focus: Featuring the new Toro Twister Utility Vehicle and the new Toro TimeCutter Zero Turning Radius Mower.

Spokespersons/titles: David Alkire, senior marketing manager, Toro Riding Products Group; Kathleen Hennessy, senior project manager Axiom Marketing Communications/Toro News Center

Phone: 612/861-5230 ext 20; Minneapolis, Minn.



UNITED SOYBEAN BOARD

InfoExpo Focus: The soybean checkoff provides funding for research and development that result in new uses for U.S.-grown soybeans, such as soy biodiesel and newly introduced carpet backing.

Spokespersons/titles: Janice Grauberger, USB executive director; David Durham, USB vice chairman and soybean producer from Missouri; Greg Lammert, USB communications staff

Phone: 800/989-8720; Chesterfield, Mo.





UNVERFERTH MFG. CO., INC.

InfoExpo Focus: Unverferth Mfg. will highlight their new Better-Bilt® liquid waste-handling product line. Information on residue-management tools for fall tillage, which provides farmers with methods to comply with the new conservation program, will be available.

Spokesperson/title: Jerry Ecklund, advertising manager

Phone: 419/532-3121; Kalida, Ohio

USDA - NATIONAL AGRICULTURE STATISTICS SERVICE (NASS)



U.S. PREMIUM BEEF, LTD.

InfoExpo Focus: U.S. Premium Beef is the industry's largest producer-owned, consumer-driven beef marketing company. We offer beef producers the opportunity to own their cattle through value-added processing by marketing them through their processing company, Farmland National Beef. Learn more about how U.S. Premium Beef can help your readers earn more money by marketing cattle through our value-based company.

Spokesperson/title: Bill Miller, director of communications

Phone: 866/877-2525; Council Grove, Kan.

VALMONT IRRIGATION

InfoExpo Focus: Our new cams ™ Pro2 irrigation controls, an upgrade for helping producers manage irrigation. We'll also talk about saving water through a better controls system, and through mechanized irrigation.

Spokespersons/titles: Greg Bartlett, director of marketing; Kim Lang, marketing communications manager

Phone: 402/359-6110; Valley, Neb.

ZINPRO CORPORATION

InfoExpo Focus: Zinpro Corporation, the leader in trace mineral nutrition, will feature background information on the company as well as brochures and research reports on its trace mineral complexes.

Spokespersons/titles: Joseph M. Carrica, vice president, sales and marketing; Wayne Anderson, marketing communications manager

Phone: 952/94-2736; Eden Prairie, Minn.

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