IOWA FARMER TODAY -- READ AND RESPECTED
Iowa Farmer Today remains the flagship publication of Iowa Farmer Today Publications, a division of Gazette Communications in Cedar Rapids, Iowa. Equipment Connection is a monthly publication, which provides a venue for the state's ag machinery and implement dealers to market their inventory, and Midwest Marketer is a weekly publication focused on the cattle industry with subscribers in nine Midwestern states.
In February, Iowa Farmer Today Publications launched its newest publication, American Acreage, a monthly country lifestyle magazine mailed to people living on small farms and acreages in the rural areas surrounding two major metropolitan areas in eastern and central Iowa.
Iowa Farmer Today Publications also offers online services such as Iowafarmertoday.com, Corncam, Soybeancam and Dairycam. In addition, Ourvirtualfarm.com, an online grain marketing advisory service, was launched last fall.
"All of our products are well positioned to take advantage of an ever-changing marketplace," says DeWitt.
Iowa Farmer Today's nine-member editorial staff has spent the past two decades providing readers with award-winning articles and photography on events and issues affecting the ag industry, including presidential elections, farm legislation, droughts, floods, advances in crop and livestock production and the unique aspects of farm families and lifestyles.
Vertical integration and consolidation in agriculture are major issues currently affecting all aspects of agriculture, says DeWitt. And the ongoing debate over biotechnology in agriculture is having a major impact on the way Iowa's farmers do business.
"The staff is committed to presenting practical, relevant and timely news and information that farmers can put to use on their farm," he says.
Their efforts have earned numerous writing, photography and design awards from the North American Agricultural Journalists, American Agricultural Editors' Association, Livestock Publications Council and Oscars in Agriculture.
REACHING IOWA FARMERS
The most recent Starch FARMS Iowa Report, conducted in 1999, found Iowa Farmer Today to be the most-read, best-liked and most useful farm publication in the state. Subsequent other surveys continue to bear that out. A 2002 Readex survey showed 96 percent of Iowa farmers had read at least three of the past four issues they had received.
That loyal readership makes Iowa Farmer Today an effective forum for local and national advertisements, says associate publisher Terry Reilly.
"The cornerstone of any weekly farm publication is its ability to help local advertisers, and Iowa Farmer Today excels at this," Reilly says. "A classified section, which regularly exceeds 10 pages, shows the confidence placed in Iowa Farmer Today by advertisers."
In addition, Reilly adds, "The excellent four-color capability of our state-of-the-art press allows national and regional advertisers and their agencies to run image and brand campaigns, as well as product ads."
The ability to tailor the message to readers in each of the four geographic editions allows further targeting of their message with appropriate changes to products and local dealer identification.
"Four separate editions each week give our advertisers the flexibility they need to deliver timely and cost-effective information to their customers," DeWitt says. AM