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PRINT PERSPECTIVES
THE AGRICULTURAL PUBLICATIONS SUMMIT ROCKS IN CLEVELAND
Cleveland Rocks! The organizers of the fifth annual Agricultural Publications Summit (APS) invite agrimarketers and publication professionals alike to rock the night (and day, for that matter) away this year in Cleveland, July 27-30.

The APS is a combined meeting of the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the AgriCouncil of the Association of Business Media Companies. It is touted as the largest gathering of crop and livestock publication professionals in the United States.

Professional improvement, networking and just plain fun are the goals of the Summit. A trade show allows companies to share their messages with those attending the conference. An eclectic variety of speakers and seminars are offered throughout the conference, as well as a number of opportunities for networking and fun, including the Rock and Roll Welcome Party and the third annual APS Golf Open.

Why Cleveland? The goal of APS is to find a premium city for a lower cost, and that is what Cleveland offers. There are many things to do in the area, such as attending the Rock and Roll Hall of Fame, a baseball game at scenic Jacob's Field, wandering around down by the Cleveland Flats that are home to restaurants and nightclubs, or visiting one of the many art and culture museums in the area. "It was a no-brainer selecting Cleveland as the host city to the 2003 Agricultural Publications Summit, " says Den Gardner, executive secretary of AAEA.

THE AGRIMARKETER'S PERSPECTIVE

"I look at the Agricultural Publications Summit from two perspectives: one, it's a great way to build on the existing relationships within the industry, and two, the Summit creates easy access to editors," says Janice Person, corporate public relations manager for the Delta and Pine Land Company. "Besides the trade show, the seminars are extremely beneficial. Unlike other conventions, there are a wide variety of professional improvement seminars that benefit me as an agrimarketer."

THE EDITOR'S POINT OF VIEW

What is it about this meeting that attracts so many editors and writers? "This is the only meeting for editors that focuses on professional improvement," says Willie Vogt, executive editor for Farm Progress Companies. "It's a great opportunity to catch up with colleagues in this rapidly changing industry."

Dan Crummett, executive editor of several publications for Farm Progress Companies, says, "The APS is one-stop shopping for writers and editors who wish to stay in contact with their friends and business associates. In addition to professional improvement and much needed fellowship among peers, APS is also a great place to be in the loop for career opportunity information in today's very turbulent workplace."

THE CONFERENCE AGENDA

The APS program offers a wide variety of opportunities, whether it's hearing the views of the talented motivational speaker Craig Zabloski, being enlightened by Don Logan, chairman and CEO of Time Inc., or learning something new in one of the seminars presented during the conference.

Learning opportunities include: writing, photography and design seminars and workshops; computer tips and tricks; learning about working effectively with people from other cultures; an issues and newsmakers session addressing perspectives on food safety and security; and a panel discussion with farm consultants on what they've learned from producers regarding the most valuable information to make agriculture more efficient.

For more information about the Agricultural Publications Summit, please contact Mark Jenks or Den Gardner at 952/758-6502, e-mail at ageditors@aol.com or visit www.ageditors.com. For hotel logistics information, contact Diane Johnson at 817/336-1130, e-mail at dianej@flash.net. AM

Mark Jenks of Prior Lake, Minn., is associate manager of the American Agricultural Editors' Association.


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