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AGRICULTURAL PUBLICATIONS SUMMIT INFOEXPO GUIDE
Agricultural writers and editors attending the Agricultural Publications Summit July 27-30 in Cleveland, Ohio, will find out what's new with leading agriculture companies and organizations. Following is a list of exhibitors attending the InfoExpo, as well as new products/services they will be discussing. Marketing and communications spokespersons will be on hand to provide information and leads on the hottest products and services of the summer. The list is current as of June 26, 2003.

AGCO CORP.

InfoExpo Focus:
AGCO Corp. will distribute the 2003 edition of the AGCO Photo Library CD - production of this year's edition is timed to give Summit attendees the most up-to-date images possible.

Spokesperson/title: Reid Hamre, communications manager

Phone: 770/813-6067; Duluth, Ga.

AGCO - CHALLENGER DIVISION

InfoExpo Focus:
The Challenger exhibit will highlight the newest information on the all new Challenger 600 Series Combines and hay equipment, in addition to wheeled tractors and the flagship of the Challenger line - the legendary Track Tractors. Marketing managers and sales engineers will be on-hand for interviews and comments on the technical aspects of the equipment and the future of the brand in the marketplace. Backed by the strongest dealer network in the country - the CAT« Dealer network - Challenger is fast on its way to becoming a major player in the ag industry with aggressive plans for gaining market share. Image CDs and press releases will also be available.

Spokespersons/titles: Michelle D. Boney, Challenger communications manager; Brian Weaver, sales engineer, Hay Equipment

Phone: 770-232-8073; Duluth, Ga.

ALLIANCE PRODUCT GROUP

InfoExpo Focus:
Details of the innovative new Top Air 1600 T-tank sprayer will be available. Company representatives will also discuss the completely updated line of Parker grain handling products and new Killbros double- and single-auger grain carts.

Spokesperson/title: Jerry Ecklund, advertising manager

Phone: 419/532-3121; Kalida, Ohio

AMERICAN FARM BUREAU FEDERATION

InfoExpo Focus:
The American Farm Bureau will feature general information about agriculture and Farm Bureau's priority public policy issues.

AMERIFLAX

InfoExpo Focus:
AmeriFlax is the national association representing flax growers and processors. Flax, the nation's new natural health food may benefit livestock producers, too. Adding ground flaxseed to cattle receiving rations improves cattle health and dramatically and positively affects cattle carcass quality, according to new research completed by Kansas State University. Work is ongoing to see if the beneficial omega-3 fatty acids present in flax will pass to the beef from cattle fed ground flaxseed.

Spokespersons/titles: Kaye Effertz, executive director; Nita Effertz, Clear Science Communications

Phone: 701/663-9799

AGRICULTURAL MARKETING RESOURCE CENTER

BASF

InfoExpo Focus:
BASF will be providing information on its entire product line, including its newest products Headline« Fungicide, Cabrio EG Fungicide and Pentia plant regulator. Also included will be information on the CLEARFIELD* production system currently available in canola, corn, rice, sunflower and wheat.

Spokesperson/title: Joy Watson, e-tech manager

Phone: 919/547-2185; Research Triangle Park, N.C.

BAYER CROPSCIENCE

InfoExpo Focus:
Completing a successful first year as the new Bayer CropScience, the company plans to launch several new products in the coming season. New products will enter several markets, including cereals/small grains, corn and horticulture. In addition, the cotton market will see one of its favorite harvest aids introduced in a suspended concentrate formulation.

Spokesperson/title: Stephanie Gable, communications manager

Phone: 919/549-2000; Research Triangle Park, N.C.

BOEHRINGER INGELHEIM VETMEDICA

InfoExpo Focus:
This year's InfoExpo is your chance to make Rock 'n' Roll history, send a tune to the top of the charts and win groovy prizes at the same time. Boehringer Ingelheim staff will guide you through a rockin' history of golden oldies chronicling the latest in cattle and swine health practices. You'll drop your notebooks in amazement when you hear The Beatles, The Eagles, Alice Cooper and, yes, even Homer and Jethro, musically proclaim the benefits of proven vaccination strategies. So, cruise on down to the Boehringer Ingelheim booth for your chance to win free steaks, hams and a neato set of classic rock 'n' roll CDs. While you're there, catch up on the latest in cattle and swine health management from two of the industry's most well-known veterinarians. Keep your eyes open, too. You never know when Elvis might pop in. See ya there, baby!

Spokespersons/titles: Phil Widel, DVM; Jeff Okones, DVM; Wayne Cole, senior marketing manager of cattle products; Donna Taylor, respiratory product manager of swine products

Phone: 816/236-2714; St. Joseph, Mo.

BOELTE-HALL LITHO

InfoExpo Focus:
Boelte-Hall Litho has produced business-to-business and business-to-consumer printed communications since 1967. The Agri-Marketing Division specializes in magazines, catalogs, directories and promotional materials for breed associations, livestock publications and designers. Boelte-Hall features a computer-to-plate prepress department, printing presses up to six-color and a complete bindery with in-house mailing services. The large format printing department produces posters, banners and photos on gloss, matte and canvas materials.

BRANCH SMITH PRINTING

InfoExpo Focus:
Branch Smith Printing has been providing expert solutions for publishers since 1910. Specializing in publications, directories and catalogs, Branch Smith Printing provides art and design, digital prepress, 40" sheet-fed presses, saddle stitching and perfect binding, ink jet mailing, and fulfillment. BSP has furthered its status as a market leader, winning the 2002 Malcolm Baldrige National Quality Award for performance excellence and quality achievement.

Spokesperson/title: John F. Miller, national accounts manager

Phone: 800/315-4110; Fort Worth, Texas

CARGILL AGHORIZONS

InfoExpo Focus:
Stop by to learn more about the world of local solutions Cargill AgHorizons has developed in partnership with producers, including the Triple Play package for managing farmers' crop inputs risk exposure. Cargill AgHorizons will also have information on its family of risk management grain purchasing contracts. Learn how these and other Cargill AgHorizons offerings are helping farmers better manage their financial risk against adverse weather, fluctuating crop and market conditions.

Spokesperson/title: David Feider, communications director

Phone: 952-742-6910; Minneapolis

CATTLEMEN'S BEEF BOARD/BEEF CHECKOFF

InfoExpo Focus:
The Cattlemen's Beef Promotion and Research Board (Cattlemen's Beef Board) administers the Beef Checkoff Program, a self-help program for producers that Congress established as part of the 1985 Farm Bill. The checkoff assesses $1-per-head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products, to use for promotion, education and research programs to improve the marketing climate for beef. The Beef Board's promotions are led by its highly recognized "Beef. It's What's for Dinner" campaign, which features the strong voice of cowboy actor Sam Elliot and Aaron Copland's memorable "Rodeo" music. The Beef Board represents all segments of the beef industry, including beef, veal and dairy producers, and importers.

Spokespersons/titles: Monte Reese, chief operating officer; Diane Henderson, communications manager

Phone: 303-220-9890; Centennial, Colo.

CERTIFIED ANGUS BEEF

InfoExpo Focus:
Celebrate the Certified Angus Beef« brand's 25th anniversary. Discover the $25 million a year in premiums that producers are being paid to supply the brand.

Spokespersons/titles: Steve Suther, director of industry information; Deanna Scrimer, assistant director of public relations

Phone: 330/345-2333; Wooster, Ohio

CERTIFIED CROP ADVISERS

CLAAS OMAHA, LEXION COMBINE DIVISION

InfoExpo Focus:
What's new for 2003 on the Lexion Combine; reintroduction of the "R" series.

Spokespersons/titles: Kerri Ragsdale, marketing communications manager; Jeff Gray, product manager

Phone: 402/861-1070; Omaha, Neb.

CONSERVATION TECHNOLOGY INFORMATION CENTER (CTIC)

InfoExpo Focus:
CTIC is helping media, technical service providers and farmers understand the 2003 Environmental Quality Incentives Program (EQIP) under the new Farm Bill by providing information about state EQIP programs, EQIP dollars available, state resource concerns, practices paid for under EQIP, predicted payments, and limitation. In addition, CTIC will help farmers learn how to access EQIP dollars with a step-by-step guide to EQIP programs.

Spokesperson/title: Dan Towery, natural resources specialist; Karen Scanlon, communications directo

Phone: 765/494-9555; West Lafayette, Ind.

CROPLIFE AMBASSADOR NETWORK

InfoExpo Focus:
Help the world recognize the value of agriculture with free resources made available to all industry members by the CropLife Ambassador Network (CAN) - a growing network of more than 300 agricultural professionals who are convinced that now is the time to speak out on behalf of our industry. CAN's mission is to provide science-based, accurate information to the public regarding the safety and value of American food production. Find out why now is the time to spread the word about American agriculture.

Spokesperson/title: Tracie Jones, program manager

Phone: 314/849-9446; St. Louis

CROPLIFE AMERICA

DAIRYLAND SEED

InfoExpo Focus:
Dairyland Seed Co. Inc. is a 95-year-old, family-owned seed company with research programs in alfalfa, soybeans and hybrid corn. Its breeding programs, established in 1962, include company breeding and nursery facilities. Dairyland Seed released the world's first hybrid alfalfa in 2002. HybriForce400 was developed after more than two decades of research by Dairyland Seed. In 2003, Dairyland Seed introduced HybriForce400/wet hybrid alfalfa, the world's first branch rooted hybrid alfalfa.

Spokespersons/titles: Tom Strachota, CEO; Derry Abraham, alfalfa product manager

Phone: 800/236-0163; West Bend, Wis.

DAVE CHARRLIN PHOTOGRAPHY

DELTA AND PINE LAND CO.

InfoExpo Focus:
Delta and Pine Land Company is the leading cotton breeder, seed producer and marketer. The company has 10 breeding programs globally that continue to advance cotton genetics. Variety and breakthroughs are combined with biotechnology traits from numerous technology providers. A number of new varieties and technologies are currently in development at D&PL for commercial introduction.

Spokesperson/title: Janice Person, corporate public relations manager

Phone: 662/742-4000; Scott, Miss.

DOW AGROSCIENCES/MYCOGEN SEEDS

InfoExpo Focus:
Mycogen Seeds is the leader in Silage-Specific˘ corn, the largest sunflower seed producer and a leading producer of seed corn, alfalfa, soybeans and sorghum. For the 2004 growing season, Mycogen will be introducing more than 30 new grain corn hybrids, many with the latest trait and seed treatment technologies.

Spokespersons/titles: Greg Cannon, communications manager for Mycogen Seeds; Wally Thingelstad, information manager for Dow AgroSciences, Traits Licensing LBU

Phone: 317/337-7568 or 317/337-7348; Indianapolis

EXSEED GENETICS

InfoExpo Focus:
ExSeed Genetics is a wholly owned subsidiary of BASF, located in Raleigh, N.C. ExSeed Genetics is in the business of bringing nutritionally enhanced grain to the agricultural marketplace and creating networks that grow and deliver NutriDense to livestock operations. Please stop by our booth at the Agricultural Publications Summit to learn more about the success of NutriDense grains in Midwest corn markets and the new product ExSeed is launching for dairy producers.

Spokespersons/titles: Barney Bernstein, director of trait sales; Jerry Weigel, director of nutrition; Kim Kuebler, director of logistics

Phone: 919/547-2358; Raleigh, N.C.

FARM AUCTION GUIDE

GUSTAFSON LLC

InfoExpo Focus:
Gustafson LLC is introducing two new seed-applied insecticides for corn - Poncho 250 and Poncho 1250. Many seed companies will be featuring one or both of these products as an add-on option to their corn hybrids this fall for planting in 2004. Gustafson also is introducing a new concept in soybean disease protection - Yield Shield biological fungicide. Unlike chemical fungicides, seed treated with Yield Shield can be reintroduced into the food system since the bacteria contained in the product are naturally occurring. The specially selected bacteria contained in Yield Shield multiply as the plant grows, populate the root surface and stimulate the plant's own disease-fighting mechanisms.

Spokespersons/titles: Paul Holliday, corn and soybeans product manager; Karen Arthur, product development manager, Northeast region; Charlie Hale, communications manager

Phone: 972/985-5650; Plano, Texas

IMC GLOBAL

InfoExpo Focus:
Together with the Potash & Phosphate Institute, IMC Global continues its Back-to-Basics program designed to educate growers and dealers on the importance of maintaining proper soil fertility levels. The program is committed to providing dealers with such resources as marketing tools, educational literature and the www.back-to-basics.net Web site to educate their customers on the benefits of making smart agronomic decisions by maintaining sound soil fertility practices.

Spokesperson/title: Dr. Ray Hoyum, vice president of market development and communications

Phone: 847/739-1511; Lake Forest, Ill.

JOHN DEERE

InfoExpo Focus:
John Deere will provide information on its complete line of agricultural products. These include tractors, combines, spraying, seeding and hay equipment. Plus, learn the latest in guidance technology with information on GreenStar, parallel tracking and AutoTrac systems.

Spokespersons/titles: Barry Nelson, manager of public relations; Pam Barry, coordinator of public relations

Phone: 913/310-8324; Lenexa, Kan.

MCCORMICK INTERNATIONAL USA

InfoExpo Focus:
McCormick International USA manufactures a line of tractors ranging from 20 hp to 200 hp. McCormick USA will discuss new product introductions, dealer network growth and attainment of first-year goals.

Spokespersons/titles: Joe Michaels, managing director; Chad Huyser, marketing manager

Phone: 641/621-7370; Pella, Iowa

MILLER ELECTRIC

InfoExpo Focus:
Miller Electric - the world's largest manufacturer of arc welding and cutting equipment - is a recognized leader in the agricultural industry. Learn more about Miller's Hobart brand of equipment and the newest Hobart 115-volt gas metal arc welder - the Hobart Handler 125. Whether it's building a set of corrals, fixing a piece of farm equipment or working on a new invention, find out how your readers benefit from Miller Electric and Hobart brand welding and plasma cutting products.

Spokesperson/title: Dave Enneking, product manager

Phone: 937/332-4000; Troy, Ohio

MONSANTO COMPANY

InfoExpo Focus:
Monsanto leaders will be on-hand to discuss the latest subjects in agriculture. This year's booth will provide more background on biotechnology, details on new technologies in the pipeline for Monsanto, the role of intellectual property and information on product stewardship.

Spokesperson/title: Lee Quarles, public affairs manager

Phone: 314/694-4452; St. Louis

NATIONAL CATTLEMEN'S BEEF ASSOCIATION

InfoExpo Focus:
The National Cattlemen's Beef Association is the leading trade association and consumer marketing arm for America's cattle industry. Members of the organization develop and implement policy that works to increase profit opportunities for cattle and beef producers by enhancing the industry's business climate. In addition, the NCBA Federation of State Beef Councils works with state beef councils and the Cattlemen's Beef Board to efficiently invest checkoff dollars in programs that will build consumer demand for beef.

Spokesperson/title: Walt Barnhart, director of trade media

Phone: 303/850-3360; Centennial, Colo.

NATIONAL CROP INSURANCE SERVICES

InfoExpo Focus:
National Crop Insurance Services (NCIS) is the nonprofit trade association for the crop insurance industry, providing education, training, technical support and public information. It also provides facts, figures, quotes, home state sources ... everything journalists need to explain the ever-changing world of risk management. Did you know that crop insurance payouts are larger than disaster aid? It is the story of farmers investing in their own risk management programs.

Spokespersons/titles: Lauri Langstraat, director of communications; Jan Eliassen, president of the ad hoc associates

Phone: 913/685-2767; Overland Park, Kan.

NATIONAL PORK BOARD

InfoExpo Focus:
The Pork Checkoff is at work to promote pork, increase demand, expand markets and provide on-farm information. Producers invest in the checkoff. And the Pork Checkoff delivers for pork producers. Find out what the Pork Checkoff has done to increase domestic per capita demand for pork. Find out what the Pork Checkoff is doing for producers on their own farms. Find out how the Pork Checkoff is providing easy access to the knowledge and opportunities that allow all producers to be competitive. Find out how the Pork Checkoff is helping producers to meet the challenges of responsible 21st century pork production.

Spokespersons/titles: Mike Wegner, vice president of communications; Cindy Cunningham, assistant vice president of communications

Phone: 515-223-2600; Des Moines, Iowa

PFIZER ANIMAL HEALTH

PIONEER HI-BRED INTERNATIONAL INC.

InfoExpo Focus:
Pioneer Hi-Bred International is offering a wide variety of seed treatment options for its customers as well as expanding its offerings of Herculex I traits and Roundup Ready corn hybrids. Learn about Pioneer's new secure customer account access on the GrowingPoint Web site, where customers can check the status of accounts and payments. Also, editors won't want to pass up Pioneer's "Media's Most Wanted" deck of cards, providing 52 sources for your editorial needs.

Spokespersons/titles: Jerry Harrington, sales and public relations manager; Desiree Fletcher-Hayes, public relations coordinator, Pioneer Communications

Phone: 515/334-6908; Des Moines, Iowa

PROPANE EDUCATION AND RESEARCH COUNCIL (PERC)

InfoExpo Focus:
PERC was established through an industry-wide referendum to promote the safe and efficient use of propane as a preferred energy source. PERC has established the Agriculture Advisory Committee to increase propane use by the agricultural sector in a variety of applications such as powering farm equipment, crop drying, flame cultivation, pest control, poultry and pig brooding, irrigation pumping, tobacco curing, and fruit ripening. The "Propane Agricultural Roadmap" outlines the propane industry's commitment to working with farmers and the agriculture industry to reduce costs, increase productivity and meet increasingly stringent environmental regulations.

Spokespersons/titles: Paul Culver, PERC agriculture advisory committee chair and senior vice president of propane operations, Cenex; Mark Leitman, PERC agriculture programs manager

Phone: 202/452-8975; Washington, D.C.

QUIBECOR WORLD

SMITHFIELD FOODS

InfoExpo Focus:
Smithfield Foods is the world's largest pork processor and hog producer and is the fifth largest United States beef producer. The collection of brands includes Smithfield Premium, Smithfield Lean Generation, John Morrell, Gwaltney, Schneiders, Patrick Cudahy, Krakus, and Stefano's, to name a few. Moyer Packing Company (Pennsylvania), Packerland Packing (Wisconsin and Nebraska), Sunland Beef (Arizona) and Murco Foods (Michigan) are part of the Beef Enterprise subsidiary.

By the nature of the business, Smithfield routinely faces a number of issues, from environmental to food safety to animal welfare. It has established specific operating standards that are in place at all facilities and has been at the forefront in setting industry standards on issues such as animal welfare. Smithfield continues to be an innovative leader in the environmental sector, utilizing environmental management systems and obtaining ISO 14001 certification at hog farms, developing alternative waste technologies for the hog farms, rolling out an integrated land management program and more.

Spokesperson/title: Dennis Treacy, vice president of environmental affairs and government relations

Phone: 757/365-3010; Smithfield, Va.

SYNGENTA CROP PROTECTION/SYNGENTA SEEDS

InfoExpo Focus:
Syngenta Crop Protection will feature information on its Fellowship Program in conjunction with the American Agriculture Editors' Association and also its long-time sponsorship of the "Agriculture Writer of the Year" award. Syngenta Seeds will discuss new product information for corn, soybean and alfalfa crops, and new seed treatment offerings for pest protection.

Spokesperson/title: Bev Larson, advertising and PR manager, Syngenta Seeds

Phone: 763/593-7297; Golden Valley, Minn.

UNITED SOYBEAN BOARD


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