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FYI NEWS AND NOTES
SRA SELECTS SCHOLARSHIP WINNER

Jennifer Neuberger received the Gus Swanson Memorial Communications Scholarship from Swanson Russell Associates president Steve Russell during a visit to the firm's Lincoln, Neb., office.



Swanson Russell Associates, Lincoln, Neb., selected Jennifer Neuberger as the 2003 recipient of the Gus Swanson Memorial Communications Scholarship. Neuberger, a May graduate of Millard North High School in Omaha, Neb., will use the $500 scholarship toward her education at the University of Nebraska-Lincoln, where she plans to study journalism or communications. The statewide scholarship competition honors Gus Swanson, who co-founded the firm in 1962.

ADFARM PUTS OUT THE WELCOME MAT


AdFarm president Kim McConnell (right) welcomed attendees to the opening of the agency's new office in Calgary, Alberta. The Rotunda reception room is home to the signature AdFarm Dancing Pigs, just one of the many agricultural touches around the new space.



AdFarm celebrated the grand opening of the agency's new office in Calgary, Alberta, with an event attended by more than 200 clients, suppliers and friends. The new office, which has more than 12,500 square feet of space, has a design that reflects the work being done there, from a color palette inspired by common agricultural crops to flooring with a field-like appearance. "Our motto is crazy about farming, and our new space definitely supports that belief," says AdFarm CEO Kim McConnell. "With decor ranging from our grain bin reception area to the greenhouse-inspired boardrooms, it definitely supports our brand."

MCCORMICK LEGACY RETURNS HOME TO ITS ROOTS


(l to r) Dudley Carr, McCormick USA territory manager, presented a new McCormick tractor to David Fiske, director of the Cyrus McCormick Farm and the Shenandoah Valley Agricultural Research and Extension Center.



The McCormick legacy began more than 170 years ago in a blacksmith shop outside of Lexington, Va., and returned home recently when McCormick International USA donated a new MC115 tractor to the historic Cyrus McCormick Farm. The Cyrus McCormick Farm is now located at the Shenandoah Valley Agricultural Research and Extension Center at Virginia Tech University; the tractor will be used by farm staff to continue their work with agricultural research and development.

PIONEER ADDS TO THE HISTORY OF FARMING

The new rotating displays at Living History Farms show how Midwestern farmsteads have physically changed over the past 100 years. The "America's Agricultural Legacy" exhibit was made possible by a donation from Pioneer and opened to visitors at the end of July.



Visitors to Living History Farms, Urbandale, Iowa, will now be able to experience the latest interactive exhibits and a historic crop walk, thanks to a $500,000 donation from Pioneer Hi-Bred International Inc., Johnston, Iowa. The exhibits, located in the Wallace Exhibit Center, combine historic artifacts, interactive kiosks and computer-based educational opportunities that focus on changes in technology and farming over the past 100 years. Outside the Exhibit Center, visitors can also take part in the 20th Century Crop Walk, which uses interpreters and hands-on activities to teach about changes in the plants. The new exhibits are the first phase of a project expected to cost $716,500; the second phase is planned to open in May 2004.


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