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JUDGES EVALUATE THE BEST OF THE BEST
National Best of NAMA judging took place February 19-20 in Kansas City, Mo., where 26 judges evaluated the top two entries in 71 categories from six regions. More than 450 entries were judged over a two-day period.

The Best of NAMA/Golden ARC Awards, sponsored by the National Agri-Marketing Association, honor the best in agricultural marketing communications. Both companies and agencies submit their work for this competition, which is one of the tools used to evaluate creative marketing communications and public relations success in the industry.

The regional awards process began in October of 2003. Companies and agencies entered their work in the regional competition. Part of the regional entry fee was, in turn, returned to the chapter where the person submitting the entry is a member. Entries were then judged in one of six different regions. Overall, there were 1,230 entries in the six regions with more than 55 judges participating. These entries were evaluated over a three-day period in November in Kansas City.

Regional judges are required to have at least three years of industry experience. First place and merit winners from each region were then eligible to advance to the national competition. National judges were required to have five years of industry experience.

Public relations judging stretched over two days, since evaluating public relations entries can be extremely time consuming. In addition, judges provided written comments on these entries. These comments will be provided to entrants at a later date.

Judges determine first place and merit winners in advertising and public relations. First place entries are then eligible for Best of Show awards, presented in the areas of Advertising, Public Relations and Specialty Categories.

All awards will be presented at the Agri-Marketing Conference and Trade Show in Kansas City on April 14. AM


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