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60 YEARS OF COMMUNICATING AGRICULTURE
November/December 2004
The NAFB is turning 60 this year and, like any good farmer, we're not even considering retirement.
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| Jeff Nalley, 2004 NAFB President |
NAFB members share the same spirit and purpose as the pioneers of our industry. We are dedicated to the information needs of the stewards we serve and the industry that supports them. NAFB members also shoulder the task of speaking on behalf of the industry on sensitive issues including trade, science and food safety. Today, NAFB members ride the wave of technology as we use these resources to grow our knowledge base and share it with our listeners.
In our quest to meet the challenges of the day and prepare for the opportunities of coming seasons, we also pause at our 60th annual meeting to look back on the lines that history has recorded about the rich tradition of our beloved association.
Farm broadcasters have been leaders in communicating agriculture since radio began in the 1920s. The National Association of Radio Farm Directors (NARFD) was established on May 5, 1944, and changed to include television (NATRFD) in 1954. Finally, both were incorporated into the National Association of Farm Broadcasters (NAFB) in 1964. The modernization of the name has paralleled our members' capability to communicate agriculture to a broad and diverse audience of farmers, ranchers, agribusinesses and consumers of food and fiber products.
Farm broadcasting has never rested on its past achievements. Each day we dedicate ourselves to gathering information for our broadcasts and to being the dependable voice that serves rural America. Farm broadcasters are real people who utilize their journalistic skills and community presence to bring timely, accurate and dependable information to their audiences.
I encourage you to engage our broadcasters in your quest to better serve your constituents. NAFB members have enjoyed 60 years of service to agriculture and are anxious for the next generation of service for this industry.
Lastly, I offer a tremendous "thank you" to NAFB President-Elect Emery Kleven for his work to organize our 60th anniversary celebration. My thanks as well to Ken Root and the Platte City, Mo., staff for their tireless service and dedication to NAFB. AM
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