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INDUSTRY PEERS JUDGE THE BEST OF THE BEST
National Best of NAMA judging took place Feb. 22, 2005, in Kansas City, Mo., where 18 judges evaluated the top two entries in 73 categories from six regions. Overall, 492 entries were judged.

The Best of NAMA awards, sponsored by the National Agri-Marketing Association, honor the best in agricultural marketing communications. Both companies and agencies submit their work for this competition, which is one of the tools used to evaluate creative marketing communications and public relations success in the industry.

The regional awards process began in October of 2004. Companies and agencies entered their work to the regional competition. Part of the regional entry fee was, in turn, returned to the chapter where the person submitting the entry is a member. Entries were then judged in one of six different regions. Overall, there were 1,212 entries in the six regions with more than 49 judges participating. These entries were evaluated over a two-day period in November in Kansas City. New this year, judging was held in conjunction with NAMA's Agribusiness Forum.

First place and merit winners from each region were then eligible to advance to the national competition. Regional judges are required to have at least three years of industry experience. National judges are required to have five years of industry experience.

Judges determine first-place and merit winners in advertising and public relations. First-place entries are then eligible for Best of Show awards, presented in the areas of Advertising, Public Relations and Specialty Categories.

All awards were presented at the Agri-Marketing Conference and Trade Show in Phoenix on April 20. AM


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