NAMA Shortcuts
Member Directory
Best of NAMA 2012
Upcoming Events
Chapters
Agri-Marketing Conf
More NAMA












CREATING A RED LEGACY SINCE THE '60S
After graduating with a teaching degree from the University of Nebraska -- where he was a standout football player -- Jim Irwin signed with the "then" Los Angeles Rams.

"I made it to the last cut, and was let go in mid-September," he says. "School had already started, so I couldn't get a teaching job." Then a semi-pro football team, the Omaha Mustangs, asked Irwin to join the squad.

"I said I'd play if they would find me a job," Irwin explains. "This led to an interview with International Harvester, at the stock office in Omaha. They hired me in the fall of 1964."

Not long after he sold his first tractor, and that sale is still one of the most unforgettable moments in his career. "That's probably my favorite memory, selling that 1965 IH 806 gas Farmall tractor, with a narrow front end and a two-point fast hitch. It's the first piece of new equipment I sold, and it helped launch a sales and marketing career that I have thoroughly enjoyed."

RELAUNCHING A HISTORIC BRAND

In a business where traditions run deep and bind the generations, Irwin made a decision that has been warmly embraced by many whose memories of farming are decidedly red. The Farmall name was reborn in 2004 on a line of tractors that promises to be as versatile and widely used as the originals.

Besides beginning Irwin's career in sales, a Farmall tractor was also the first tractor he ever drove. Back on his family's farm in Genoa, Neb., Irwin proudly sat behind the wheel of the family's "M."

Legendary WGN farm broadcaster Orion Samuelson explained the powerful symbolism of the Farmall name when he received the F20 Farmall his parents bought new in 1939, fully restored by the IH antique tractor club as part of an Ag in the Classroom fundraiser.

"When they rolled it out, it brought a tear to my eye," Samuelson says. "On that seat, I saw my dad, my mother, my sister, myself … we all drove it. I'm grateful that Jim recognized the importance of the Farmall name to a lot of people."

That emotion is not uncommon among farmers and agriculturists with a red background. "After all, Farmall tractors revolutionized agriculture beginning back in the 1920s," says Irwin. "That brand essentially drove the transition from horse-drawn era to mechanized agriculture as we know it."

Introduced in 1947 as a Farmall line extension, Cub tractors are an early precursor to today's rapidly expanding compact tractor market. "Cub" tractors were designed for farms of 40 acres or less. "The Cub was the smallest in the Farmall line," Irwin says. "It also was one of the most popular tractors ever, with more than 200,000 sold." The Cub eventually set the record for the longest production run of any tractor produced in the United States.

IH further extended that line in 1960 with introduction of the Cub Cadet tractor, allowing the company to venture outside of traditional agriculture. The Cub Cadet name and Louisville manufacturing facility were purchased by MTD International prior to Case Corporation acquiring select agricultural assets of International Harvester Company through its parent, Tenneco.

TRACTOR TO CARRY ON THE TRADITION

Irwin made sure that the new Case IH Farmall subcompact, compact and utility tractors more than live up to Farmall's reputation. "This market segment represents almost three-quarters of all tractors sold in North America, so we needed to make sure that we were poised to take full advantage of this growing segment."

Irwin's instincts were right on the money. Since the brand's launch last year, Case IH North America has more than doubled its market share in under 40 horsepower tractors.

"If you look at history, there have been very few brands that have been as successful as Farmall. To me, it was a natural step in solidifying the Case IH master brand as being a leader in the business. It was something that could help take us to the next level."

The Farmall brand is clearly near and dear to Irwin's heart, but it's only one of many product and service innovations that Irwin had a hand in during his long history with the company.

FARMALL TRACTORS OF THE PAST

THE REVOLUTION

1924 Farmall Regular, photo courtesy of Derwood Heine, Waverly, Iowa
In 1923, International Harvester filed patent applications for the first "Farmall" tractor, beginning the era of one of the most popular tractors in history. In that same year, 22 tractors were hand built for field testing and the famous name was trademarked.

  • Unlike agricultural tractors of the time, which were designed exclusively for high-power tasks like plowing, the Farmall was truly "all-purpose." IH Farmall tractors were designed to drive a variety of implements and attachments, allowing farmers to replace their horses.


THE EVOLUTION

  • 1924 -- Regular production and sales began for Farmall tractors.

  • 1926 -- Farmall Works built in Rock Island, Ill., solely for the production of Farmall tractors. By 1974, more than 5 million tractors had been produced in that facility.

  • 1931 -- Farmall F-30 introduced as a more powerful version of the original Farmall. It was a three-plow machine, designed for farmers with greater than 200 acres in mind.

  • 1937 -- First Farmall tractors were painted trademark red. The color was changed from "battleship gray" because of safety concerns with so many Farmall tractors on the road.

  • 1938 -- Farmall F-14 replaced the F-12

  • 1939 -- The famous Farmall Letter Series, the first full tractor line up from IH, was introduced including the M, H, B and A.

  • 1947 -- Farmall Cub was introduced for farms of 40 acres or less.
    Farmall Super A replaced the A. Louisville Works began production of the Farmall A, B and new Cub.

  • 1948 -- Farmall C replaced the B.
    The C was more like the H and M.

  • 1951 -- Farmall Super C replaced the C.

  • 1952 -- Farmall Super M replaced the M. The diesel version was called the Farmall Super MD.

  • 1953 -- Farmall Super H replaced the H.

    1958 Farmall 350 Hi-Utility, photo courtesy of rollie Moore, Oneida, Ill.
  • 1954 -- Farmall Number Series was introduced.
    Farmall 100 replaced Super A.
    Farmall 200 replaced Super C.
    Farmall 300 replaced Super H.
    Farmall 400 replaced Super M.

  • 1956 -- Replacement models Farmall 350 and 450 were introduced.

  • 1973 -- Last year that tractors manufactured by International Harvester Company carried the Farmall name.
AM


Search News & Articles














Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © Copyright 2014, Henderson Communications LLC. | User Agreement