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ANNUAL LISTING OF LARGEST AG MKTG COMMUNICATION AGENCIES
AgriMarketing magazine's annual survey of the largest Agricultural Marketing Communication Agencies, the 56 agencies reporting stated their income from agribusiness and producer-funded clients grew an average of 4% over the prior year. Total annual income for the ag communication agency business is now estimated at $155 million.

The five largest agencies' income (see page 50) totaled $63 million, representing a 16% increase over the prior year. The 17 largest agencies that reported their staff size, stated they had a total of 560 employees working on ag accounts. Those 17 agencies reported total income of $81 million, so the average revenue generated per employee was $144,642.

Paulsen Marketing Communications, Sioux Falls, SD, and Gibbs & Soell, Inc., New York, NY, had the largest increase in income (18%) over the prior year, followed by Rhea & Kaiser Marketing Communications, Naperville, IL, (14%).

Osborne & Barr, St. Louis, MO, reported the most income from producer-funded accounts.
At the request of the participating agencies, "Income" is the standard that is used to report the findings rather than "Billings." Billings can be calculated in a number of different methods, whereas Income is a more standardized statistic. Income is defined as all revenues received by the agency for performing services on behalf of its agribusiness and producer-funded clients.

All dollar amounts are reported in U.S. thousands.

TOTAL INCOME FROM AG ACCOUNTS*
(Includes producer-funded accounts)
(thousand dollars)
Bader Rutter & Associates $13,786
Osborn & Barr Communications $12,834
Rhea & Kaiser Marketing Communications $12,060
McCormick Company $10,885
AdFarm $ 8,821
$54,417

INCOME FROM AG ADVERTISING*
(thousand dollars)
Osborn & Barr Communications $ 9,288
Rhea & Kaiser Marketing Communications $ 8,683
McCormick Company $ 7,100
Bader Rutter & Associates $ 6,065
AdFarm $ 4,586
$35,722

INCOME FROM PUBLIC RELATIONS*
(thousand dollars)
Gibbs & Soell Inc. $ 7,661
Bader Rutter & Associates $ 4,549
Osborn & Barr Communications $ 3,067
Morgan&Myers $ 2,756
McCormick Company $ 2,294
$20,327

INCOME FROM AG SALES PROMOTION*
(thousand dollars)
McCormick Company $ 1,063
AdFarm $ 1,058
Charleston|Orwig $  704
Nicholson Kovac $   575
Latorra, Paul & McCann $   480
$ 3,880

INCOME FROM AG DIRECT MARKETING*
(thousand dollars)
Bader Rutter & Associates $ 2,067
AdFarm $ 1,587
Rhea & Kaiser Marketing Communications $ 1,567
Brighton Agency Inc. $ 1,000
McCormick Company $  831
$ 7,052

INCOME FROM AG WEB-BASED/
ELECTRONIC MARKETING*
(thousand dollars)
Brighton Agency Inc. $ 1,550
Biggs/Gillmore Communications $ 1,400
Charleston|Orwig $  941
Bader Rutter & Associates $  689
Morgan&Myers $  343
$ 4,923

TOTAL INCOME FROM AG ACCOUNTS*
(Includes producer-funded accounts)
(thousand dollars)
Bader Rutter & Associates $14,492
Rhea & Kaiser Marketing Communications $13,710
Osborn & Barr Communications $13,412
McCormick Company $11,939
AdFarm $ 9,621
$63,174

INCOME FROM AG ADVERTISING*
(thousand dollars)
Rhea & Kaiser Marketing Communications $10,145
Osborn & Barr Communications $ 9,315
McCormick Company $ 6,623
Bader Rutter & Associates $ 5,797
AdFarm $ 5,292
$37,172

INCOME FROM AG PUBLIC RELATIONS*
(thousand dollars)
Gibbs & Soell Inc. $ 9,025
Bader Rutter & Associates $ 4,927
Osborn & Barr Communications $ 3,560
Rhea & Kaiser Marketing Communications $ 2,520
Morgan&Myers $ 1,748
$21,780

INCOME FROM AG SALES PROMOTION*
(thousand dollars)
McCormick Company $ 1,156
AdFarm $ 1,155
Charleston|Orwig $ 532
Nicholson Kovac $ 453
Latorra, Paul & McCann $ 399
$ 3,695

INCOME FROM AG DIRECT MARKETING*
(thousand dollars)
Bader Rutter & Associates $ 2,174
McCormick Company $ 2,119
Rhea & Kaiser Marketing Communications $ 2,082
AdFarm $ 1,443
Brighton Agency $ 1,000
$ 8,818

INCOME FROM AG WEB-BASED/
ELECTRONIC MARKETING*
(thousand dollars)
Bader Rutter & Associates $ 1,304
Brighton Agency $ 1,250
Charleston|Orwig $ 948
Morgan&Myers $ 285
Rhea & Kaiser Marketing Communications $ 274
$ 4,061
* includes agribusiness and producer-funded accounts

MetaCom
Carmel, IN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 28 22
Media Usage
Advertising 40%
Public relations 25%
Sales promotion N/A
Direct marketing 25%
Web-based/
Electronic mktg 10%
Other 0%

AdCulture Group
Calgary, AB; Mississauga, ON;
Montreal, QB; Minneapolis, MN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees N/A N/A
Media Usage
Advertising N/A
Public relations N/A
Sales promotion N/A
Direct marketing N/A
Web-based/
Electronic mktg N/A
Other N/A
Agribusiness Clients: Agricore United, 2001; Becker Underwood (projects), 2004; Cargill Specialty Canola Oils, 2002; NK Brand Syngenta Seeds, 1995; Prionics (projects), 2004; Schering-Plough Animal Health, 2000; Syngenta Animal Health; Wyeth; Scotiabank; Wolf Trax, 2004; Lallemand Animal Nutrition, NA; CCFN/CCAN; Agriculture & Agrifoods, CN
AdFarm
Kansas City, MO; Calgary, Guelph, ON; Fargo, ND
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $9,621 $9,621 0
No. of employees 90 90
Media Usage
Advertising 55%
Public relations 12%
Sales promotion 12%
Direct marketing 15%
Web-based/
Electronic mktg 4%
Other 2%
Agribusiness Clients: Advantage Seed Growers 2005, AgriGold Hybrids 2005; Agrium (projects), 2003; Alberta Agriculture, Food and Rural Development (projects), 2003; Alberta Beef Producers (projects), 2006;Alberta Enviormental Farm Plan Company (projects), 2005; American Crystal Sugar, 1999; Bayer Animal Health Canada, 1999; Bayer CropScience Canada, 1989; Bayer CropScience, 2000; Beefbooster 2000; Bramhill Seeds 2005; Brandt Agriculture Products Ltd.1999; Bunge (projects), 2005; Canadian Farm Business Management Council, 1999; Canadian Beef Breeds Council (projects), 2005; Canadian Bio-Systems Inc. (projects), 2005; Canadian Food Grains Bank, 1999; Case New Holland (projects), 1989; Canadian Seed Growers Association, 1984; Dow AgroSciences Canada, 1987; Ducks Unlimited (projects), 2005 Haybuster/
DuraTech Industries, 1995; Hyland Seeds-U.S and Western Canada, 2005; James Richardson International (projects); Maizex Seeds Inc. 2005; Meyers Norris Penny (projects),1994; ND/MN Case IH Roughrider Dealer Group, 1978; Nitragin Inc., 2003; Novartis Animal Health (Canada), 2003; Ontario AgriCenter (projects), 2005; RBC Royal Bank, 1987; Scholle 2005; United Farmers of Alberta (UFA) 2002; University of Guelph (projects), 2000; Vacci-Test Corporation 2005; Wil-Rich (projects), 2002; Woodrill Farms Ltd. 2005

Archer>Malmo Inc.
Memphis, TN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 120 10
Media Usage
Advertising 40%
Public relations 20%
Sales promotion 10%
Direct marketing 20%
Web-based/
Electronic mktg 10%
Other N/A
Agribusiness Clients: Valent USA, 2001; Valent BioSciences, 2002

Ayres Kahler
Lincoln, NE; Omaha, NE
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $2,400 $850 $110
No. of employees 30 10
Media Usage
Advertising 25% 0%
Public relations 20% 60%
Sales promotion 15% 20%
Direct marketing 10% 5%
Web-based/
Electronic mktg 5% 5%
Other 25% 10%

Colle+McVoy Marketing
Communications
Minneapolis, MN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 150 N/A
Agribusiness Clients: Agriliance, 1994; AgStar Financial Services, 2001; Case IH, 2002; CHS (including foods, grain and Cenex-branded energy products), 1994; CNH, 2002; CROPLAN GENETICS, 2000; Farm Credit Services of Mid-America, 2002; IDEXX, 1999; New Holland, 2002; Fort Dodge Animal Health, 2005
Producer-Funded Clients: North American Olive Oil Association, 2002

Countryside Marketing Inc.
Menomonee Falls, WI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 3 3
Media Usage
Advertising 20% 0
Public relations 50% 0
Sales promotion 0% 0
Direct marketing 0% 0
Web-based/
Electronic mktg 0% 0
Other 30% 100%
Agribusiness Clients: Alliance Ag Services LLC, 2004; American Bankers Association, 1996; Capital Agricultural Property Services, 1999; Daughhetes & Parks PC, 2004; Farm Financial Standards Council, 1994; Illinois Society of Professional Farm Managers and Rural Appraisers, 2003; John Greene Land Company, 2004; Land Pro LLC, 2003; Prudential Financial, 2003
Producer-Funded Clients: National Corn Growers Association (projects), 2001

David & Associates
Hastings, NE; Grand Island, NE
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $1,600 $598 $253
No. of employees 14 6
Media Usage
Advertising 30% 20%
Public relations 20% 40%
Sales promotion 30% 8%
Direct marketing 8% 10%
Web-based/
Electronic mktg   10% 20%
Other 2% 2%
Agribusiness Clients: 21st Century Grain Processing, Inc., 2005;ACCO Feeds 1994; Advanced BioEnergy,(projects) 2005; Ag and Food Associates (projects), 2004; Agway, 2004; Cargill Animal Nutrition,1994; Clean Fuels Development Coalition,(projects) 1993; East-Kansas Agri-Energy, (projects) 2003; Excel Corporation (projects), 2001; Global Industries (MFS/York/Stormor), 1997;Golden Acres Genetics, 2005; Kugler Company, 1987; E-3 BioFuels (projects), 2005; Nutrena, 1994; Oneok Energy Marketing, 2004;  Response Products, 2004; several ethanol plant equity drives, (projects) 2005; The Mercantile Farm & Ranch Stores (projects), 2002
Producer-Funded Clients: Business Beyond the Farm (projects), 2005; Center for Applied Rural Innovation (projects), 2004; E-10 Unleaded with Ethanol Coalition, 2000;  National Corn Growers Association (projects), 2002; Nebraska Ag Industry Partnership (projects), 2003; Nebraska Beef Council (projects), 2003; Nebraska Corn Board, 1987; Nebraska Corn Growers Association, 1987; Nebraska Department of Agriculture (projects), 1992; Nebraska Ethanol Board, 1984; Nebraska Pork Producers Association (projects), 1991; U.S. Grains Council (projects), 2004; U.S. Meat Export Federation (projects), 2003

Davis Harrison Dion
Chicago,IL
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A
No. of employees 30 4
Media Usage
Advertising 75%
Public relations 0%
Sales promotion 0%
Direct marketing   10%
Web-based/
Electronic mktg 10%
Other 5%
Agribusiness Clients: Degussa, 1997; Iowa Farmer Today, 1985; Pet Ag Inc., 1987

The Duff Co.
Kansas City, MO
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 12
Media Usage
Advertising 15% 10%
Public relations 25% 80%
Sales promotion 5% 0%
Direct marketing 10% 0%
Web-based/
Electronic mktg 15% 0%
Other 30% 10%
Agribusiness Clients: America's Alfalfa (Land O' Lakes), 1992; Agri Laboratories Ltd., 2002; Hytest Seed ( Land O' Lakes), 1998; Luitpold Pharmaceuticals, Inc., 2005; Pulse NeedleFree Systems, 2002; Fiber Max Cotton Seed (projects), 2003; Bayer CropScience/Temilc (projects), 2003; Bayer CropScience/Gustafson Seed Treatment, 2005; Bayer CropScience/
Herbicides (projects), 2005
Producer-Funded Clients: Dairy Farmers of America (projects), 1998

Ervin & Smith Advertising and Public Relations
Omaha, NE
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $3,600 $690 0
No. of employees 34 3
Media Usage
Advertising 63%
Public relations 12%
Sales promotion 0%
Direct marketing 20%
Web-based/
Electronic mktg 5%
Other 0%
Agribusiness Clients: Golden Harvest, 2004; J.C. Robinson, 2000; Lindsay Manufacturing, 2003; Blackline Fence, 2003; Cooperative Mutual Insurance (projects), 2000; Oxbow May Company (projects), 1995

Fleishman-Hillard Inc.
Kansas City, MO; Houston, TX;
Sacramento, CA; Minneapolis,MN;
Washington, D.C.; New York, NY; Chicago, IL
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees N/A N/A N/A

Gibbs & Soell Inc.
New York, NY; Raleigh, NC, Hoffman Estates, IL, San Francisco, CA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $17,245 $9,025 0
No. of employees 105 44
Media Usage
Advertising 0%
Public relations 100%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 0%
Other 0%
Agribusiness Clients: Cargill, 2002; GE Rail Services, 2004; Georgia-Pacific, 2004; Honeywell International, 1971; NatureWorks LLC, 1998; Syngenta Crop Protection, 2000; Syngenta Seeds, 2002; Syngenta Professional Products, 2000; Syngenta Agrisure Traits, 2004

LePoidevin Rickinger Group
Brookfield, WI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $700 $400 0
No. of employees 8 4
Media Usage
Advertising 20%
Public relations 40%
Sales promotion 0%
Direct marketing 15%
Web-based/
Electronic mktg 25%
Other 0%
Agribusiness Clients: Drew Scientific, 2005; Exosect Limited, 2004; Lutipold Pharmaceuticals, 2003; STAR Horse Products, 2004

Martin/Williams Advertising
Minneapolis, MN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 169 37
Media Usage
Advertising 58%
Public relations 0%
Sales promotion 0%
Direct marketing 20%
Web-based/
Electronic mktg 22%
Other 0%
Agribusiness Clients: Syngenta Crop Protection, 1985

McCormick Company
Kansas City, MO; Des Moines, IA;
Amarillo,TX; Fort Worth, TX; London,ON
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $12,650 $11,564 $375
No. of employees 94 80
Media Usage
Advertising 55% 70%
Public relations 15% 20%
Sales promotion 10% 0%
Direct marketing 18% 10%
Web-based/
Electronic mktg 2% 0%
Other 0% 0%
Agribusiness Clients: Agri Laboratories LTD (projects), 2001; Allflex USA Inc., 1990; AZTX Cattle Co. (projects), 1981; Cactus Feeders (projects), 1987; DuPont Crop Protection 2002; Elanco Animal Health (Cattle Business Unit), 1999; Iowa ProAg (projects), 2002; Ivy Animal Health (Vetlife), 1996; Kubota, 2005; Lignotech, USA (projects), 1995; MicroBeef Technologies Inc. (projects), 1992; Murphy Farm/ Prestage- Steocher Farms, 1997; Novus International, Inc (projects), 2005 Pioneer Hi-Bred International Inc., 1969; Stoller, USA (projects) 2004; Unverferth Manufacturing (projects), 2002
Producer-Funded Clients: Coalition to Support Iowa's Farmers (projects), 2003; Iowa Cattleman Association (projects), 2000; Kansas Livestock Association (projects), 2003;  National Cattlemen's Beef Association (projects), 2004; National Pork Producers Council (projects), 2003; Texas Cattle Feeders Association, 1978

McDaniels Marketing
Communications
Pekin, IL
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $1,300 $375 $75
No. of employees 19 8
Media Usage
Advertising 25% 25%
Public relations 10% 10%
Sales promotion 25% 25%
Direct marketing 25% 25%
Web-based/
Electronic mktg 15% 15%
Other 0% 0%
Agribusiness Clients: Advance Trading Inc.(projects), 1991; CNH America LLC - DMI, Case IH and New Holland Brands (projects), 1967; Diener Seeds, 2004; FBi Buildings (projects), 2003; Rawson Controls, 2004
Producer-Funded Clients: Illinois Soybean Association (projects), 1992

The McFarland Group
Elm Grove, WI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $1,700 $1,700 0
No. of employees 6 6
Media Usage
Advertising 50%
Public relations 20%
Sales promotion 20%
Direct marketing 5%
Web-based/
Electronic mktg 5%
Other 0%
Agribusiness Clients: CE Attachments Inc., 2001; Gehl Company, 1986

The Meyocks Group, Inc.
West Des Moines, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A $1,465 N/A
No. of employees 30 30
Media Usage
Advertising 30%
Public relations 25%
Sales promotion 10%
Direct marketing 20%
Web-based/
Electronic mktg 15%
Other 0%
Agribusiness Clients: Farm Credit Services of America, 1999; Firestone Agricultural Tires, 2004; Latham Seeds, 2002; Landec Ag, 2003; Valent BioSciences (projects),1994
Producer-Funded Clients: Iowa Corn Growers Association, 2003

Maria Mirsky Associates, Inc.
Yardley, PA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 6 6
Media Usage
Advertising 25%
Public relations 20%
Sales promotion 20%
Direct marketing 15%
Web-based/
Electronic mktg 20%
Other 0%
Agribusiness Clients: ACRC-Ag Container Recycling Council, 1999; Makhteshim Agan of North America (MANA), 2002; Murray Equipment, 1999; TPSA - The Pesticide Stewardship Alliance (projects), 2005; Veterinary Imaging Centers, 2005

Miron Communications
Group, LLC
Kalamazoo, MI
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 1 1
Media Usage        
Advertising 20%
Public relations 30%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 50%
Other 0%
Agribusiness Clients: Armstrong International, 2005; Food Resource Bank, 2005

Morgan & Myers
Waukessha, WI; Minneapolis, MN;
Waterloo, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $4,204 $2,846 $175
No. of employees 38 34
Media Usage
Advertising 20% 10%
Public relations 60% 80%
Sales promotion 10% 0%
Direct marketing 0% 0%
Web-based/
Electronic mktg 10% 10%
Other 0% 0%
Agribusiness Clients: Altria, Inc,1996; Bou-Matic, 2006; Cargill, 2000; Case IH, 1997; CNH, 2005; Foremost farms USA, 2005; Global Animal Management, 2005; McDonald's Health Initative, 2005; Monsanto (projects), 1998; Monsanto Choice Genetics, 2006; NCSRP/Plant Health Initative, 2005; Novartis Animal Health USA, Inc., 2003; Oil-Dri Corp., 2003; Rabobank, 2005; Schering-Plough, 2005
Producer-Funded Clients: American Farm Bureau federation (projects), 2005; California Raisin Marketing Board (projects), 2005; NCSRP/Plant Health Initative, 2004; The Soyfoods Council (projects), 2004

Nicholson Kovac Inc.
Kansas City, MO; Minneapolis, MN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $13,540 $3,235 0
No. of employees 124
Media Usage
Advertising 50%
Public relations 7%
Sales promotion 14%
Direct marketing 16%
Web-based/
Electronic mktg 11%
Other 2%
Agribusiness Clients: FMC Corp. Agricultural Products Group, 2002; FMC Corp. - Specialty Chemicals Division, 2005; Synbiotics, 2005

Osborn & Barr
Communications Inc.
St. Louis,MO; Kansas City, MO; Des Moines, IA; Winnipeg, MB; Guelph, ON
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $15,554 $10,091 $3,322
No. of employees 128 N/A N/A
Media Usage
Advertising 91% 4%
Public relations 5% 92%
Sales promotion 0% 0%
Direct marketing 4% 4%
Web-based/
Electronic mktg 0% 0%
Other 0% 0%
Agribusiness Clients: Deere & Company, 1989; Deere Canada, 2004; Intervet, 2002; Intervet Canada, 2004; John Deere Credit, 1990; John Deere Parts & Service, 1992; John Deere Commercial & Consumer Equipment, 2004; Michelin Ag, 2003; Monsanto Co., 1988; Monsanto Canada, 2002; Na-Churs Alpine Research, 2003; Nu-Gro Corporation, 2003; Plant Products, 2003; Pride Seeds, 2003; Propane Education & Research Council, 2002; Thomas Canning, 2003; True North Specialty, 2003; Bayer CropScience Inc., 2003; Interstate Seed Company, 2003; CropLife Canada, 2003; Masterfeeds, 2003; Farm Credit Services of Missouri, 2005
Producer-Funded Clients: American Lamb Board (projects), 2004; Iowa Farm Bureau Federation (projects), 2004; National Cattlemen's Beef Association, 2002; National Pork Board, 2003; National Potato Promotion Board (projects); Texas Beef Council (projects), 2004; United Soybean Board, 1995; Wisconsin Soybean Marketing Board, 2003; Nebraska Propane Gas Association (projects), 2005

PR Works
Edgartown, MA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees NA/ N/A
Media Usage
Advertising 5%
Public relations 90%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 0%
Other 5%
Agribusiness Clients: Alpharma, 2005; Schering-Plough Animal Health, 1997; Vetoquinol USA

Paulsen Marketing
Communications
Sioux Falls, SD
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $2,520 $1,025 $190
No. of employees 24 8
Media Usage
Advertising 50% 50%
Public relations 20% 35%
Sales promotion 10% 0%
Direct marketing 10% 0%
Web-based/
Electronic mktg 10% 15%
Other 0% 0%
Agribusiness Clients: DragoTec Corn Heads, 2005; Ecolab Inc. (projects), 1992; Grain States Soya (Soybest Soybean Meal), 1999; Hubbard Feeds Inc., 1992; Krone Hay & Forage Technology, 2003; Kubota Tractor Corp., 2000; Nortec Seeds, 2004; Prince Agri Products, 1995; Ridley Block Operations (Crystalyx Supplements), 1996; Worthington Ag Parts, 1986
Producer-Funded Clients: Minnesota Soybean Council (projects), 2001; South Dakota Soybean Research and Promotion Council, 1992; South Dakota Corn Utilization Council, 2005; Ag United for South Dakota, 2004

Povenmire Agri-Marketing
Independence, MO
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 2 2
Media Usage
Advertising 25%
Public relations 25%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 25%
Other 25%
Agribusiness Clients: National Association of Farm Broadcasters, 2002

Quarry Integrated
Communications Inc.
Waterloo, ON
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 110 35
Agribusiness Clients: BASF Canada, 2000; BASF USA, 2005; BASF Global, 2005; Elanco Animal Health Canada,1990

Red Lizard Creative
San Diego,CA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $818 $818 0
No. of employees 10 10
Media Usage
Advertising 50%
Public relations 20%
Sales promotion 5%
Direct marketing 20%
Web-based/
Electronic mktg 5%
Other 0%
Agribusiness Clients: Agrigator Inc., (projects), 2000; AutoFarm, A Novariant Company, 2002; Chemtura Corporation, 1987; AgraQuest (projects, 2005)

Stephens & Associates
Advertising Inc.
Overland Park, KS
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 30
Agribusiness Clients: Brock Grain & Feed Systems, 1999; Golden Harvest Seeds, 1999; Novartis Animal Health, 2004

Swanson Russell Associates
Lincoln, NE; Omaha,NE
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $10,750 $1,700 0
No. of employees 105 20
Media Usage
Advertising 35%
Public relations 22%
Sales promotion 8%
Direct marketing 20%
Web-based/
Electronic mktg 10%
Other 5%
Agribusiness Clients: AGP (projects), 1994; Becker Underwood, 2000; CLAAS Omaha (Lexion Combines), 2001; NC+ Hybrids, 1988; Nebaska Department of Agriculture (projects), 2004; Nebraska Foundation for Ag Awareness (projects), 2002; Nebraska State Fair, 1994; Schering-Plough Animal Health, 1994; Scoular Company (projects), 2002; Snyder Industries, 1982; Krause Corporation, 2005; Channel Bio Inc., (projects), 2006; Pierce Corporation, 2005; National Livestock Producers Association
(projects), 2005

Tri-State Advertising Co. Inc.
Warsaw, IN
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $799 $72 0
No. of employees 11 2
Media Usage
Advertising 78%
Public relations 2%
Sales promotion 1%
Direct marketing 16%
Web-based/
Electronic mktg 2%
Other 1%
Agribusiness Clients: CLAAS America, 1991; Mier Products, 1990; Worksover Inc., 1980

Two Rivers Marketing
Des Moines, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 60 10
Media Usage
Advertising N/A
Public relations N/A
Sales promotion N/A
Direct marketing N/A
Web-based/
Electronic mktg N/A
Other N/A
Agribusiness Clients: Bobcat Company, 2001; Crop1 Insurance, 2003; John Deere Credit, 2003; John Deere Power Systems, 2000; McCormick USA, 2003; Red Wing Software (projects), 2005; Vermeer Ag (projects), 2005

Waldinger Creative
Baltimore,MD
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 6 N/A
Agribusiness Clients: FMC Corporation (projects) 1989

Wesley Day Advertising
West Des Moines, IA
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A 0
No. of employees 8 8
Agribusiness Clients: AGRI Industries (projects), 2001; Landini (products), 2004; McCormick International USA (Corporate) 2006; Farm Bureau (yellow pages), 2005

Woodruff Sweitzer
Columbia, MO; Calgary, AB
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income N/A N/A N/A
No. of employees 38 30
Media Usage
Advertising 40% 40%
Public relations 25% 50%
Sales promotion 5% 0%
Direct marketing 20% 10%
Web-based/
Electronic mktg 5% 0%
Other 5% 0%
Agribusiness Clients: Arysta Life Science, 2000; Bayer Animal Health Canada (projects), 2005; Harris Moran Seed Corp. (projects), 2001; Kubota Tractor Corporation (projects), 2000; Y-Tex Corporation (projects), 2000; Meridian Industries (projects), 2006
Producer-Funded Clients: National Pork Board (projects), 2005; Canadian Hereford Association (projects), 2005

ZimmComm New Media LLC
Holts Summit, MO
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Agency Income $150 $126 $24
No. of employees 2 2
Media Usage
Advertising 0%
Public relations 35% 100%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 35%
Other 30%
Agribusiness Clients: New Holland (projects), 2004; Southeast AgNet (projects) 2004; Ethanol Promotion and Information Council (projects), 2004; National Rural Electric Cooperative Association (projects), 2005; National Biodiesel Board (projects), 2006; No Bull Enterprises (projects), 2005; MFA Inc. (projects), 2005
Producer-Funded Clients: Missouri Beef Industry Council (projects), 2004; Cattlemen's Beef Board (projects), 2006 AM


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