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FOR OPENERS
WE'VE MOOOVED!

The AgriMarketing crew decided we can help conserve energy by having a shorter commute, so we have packed up and moved a few miles west of our present location last week.

Our new contact info is:
1422 Elbridge Payne Road, #250, Chesterfield, MO, 63017. Our new phone and fax numbers are shown in the masthead to the right. Our e-mail and Web site addresses remain the same.

Please update your records when you send us your news so we can share it with the ag industry.

A MUST READ FOR EVERYONE IN THE AG INDUSTRY
We are pleased to announce that AgriMarketing's parent company, Henderson Communications, is publishing Alex Avery's new book "The Truth About Organic Food A Politically Incorrect Guide." You will find an summary about the book on page 16 of this issue.

"The Truth" takes a well balanced look at the organic industry and debunks many of the myths that surround it and confuse consumers. It also dispels much of crafty marketing and proclamations made by those who have a stake in the adoption of organic foods.

The book will be available in mid-September. In the meantime, we will be publishing excerpts from it over the next several issue of AgriMarketing it will make for very interesting discussions within the industry and provide you key talking points with your customers.

NEXT UP
Our series on innovative marketing continues with an in-depth look at John Deere's new line of equipment its Frontier brand!


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