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MARKETING NEWS
Wyeth names Bernard Poussot as pres/vice chairman of the company. In addition to Poussot's current responsibilities for Wyeth Pharmaceuticals and Wyeth R&D, he now assumes leadership for the Wyeth Consumer Healthcare and Fort Dodge Animal Health divisions of Wyeth.

Poussot began his career at Wyeth in 1986. In 1996, he was appointed president of Wyeth-Ayerst International and he was promoted to president of the worldwide pharmaceutical business in 1997. In 2002, he was promoted to executive vice president, Wyeth, assuming responsibility for Wyeth R&D.

The new Syngenta/Pioneer joint venture GreenLeaf Genetics LLC names Dawn Judkins chief financial officer, Dave Gebhardt chief technology officer and Greg Kegler chief operating/information officer.

Judkins had been with Pioneer where she held various positions throughout the organization, including business decision analysis, corporate accounting, and planning and budgeting. Gebhardt had been with Pioneer where he held several positions, including field sales agronomist, soybean breeder and corn research coordinator. Kegler had been with Syngenta where he had leadership positions, including VP of supply chain, director of parent seed, and plant manager.

Rabo AgriFinance (RAF) announces it has opened new locations in Tri-Cities, WA; Wichita, KS; Greely, CO; Santa Maria, CA, and Moorehead, MN. RAF has 300 employees and a national network of regional offices and local relationship managers providing flexible and innovative financial solutions for farmers and ranchers in 100 locations across America.

Garst Seed announces the theme for this year's FFA commercial competition that it sponsors annually: "America's Farmland. Today's Solution to Tomorrow's Energy Needs." FFA chapters across the nation will compete for $7,500 in cash and prizes.

Each spring Garst develops a unique classroom curriculum, available free of charge to FFA advisers, to teach high school students the basic principles of marketing communications and provide students several hands-on classroom activities.

In addition to the FFA curriculum program, Garst has committed $75,000 to the FFA Collegiate Scholarship Program to be awarded over three years. Twenty-five FFA students from around the country will receive a $1,000 scholarship to help them pursue an ag-related college degree.

Golden Harvest Seeds announces that Steven Dietz has been promoted to east soybean product manager. Dietz will be in charge of soybean development in the eastern region and will work out of the company's Pekin, IL, offices. For the last eight years, he has worked as a Golden Harvest district sales manager, focusing on eastern Illinois and western Indiana.

New Holland announces it fully approves use of up to B20 blends (20 percent biodiesel/80 percent petroleum-based diesel) on all equipment currently produced with New Holland engines. "We are proud to once again take a leading role in giving support to the biodiesel industry as it rapidly moves toward fulfilling its fundamental role in the future of energy use," said Dennis D. Recker, VP of New Holland Agricultural Business in North America.

"This is what we have been working toward for years: a major equipment manufacturer announcing full support for the use of high quality B20 in all of their equipment that has New Holland engines," said Nat'l Biodiesel Board CEO Joe Jobe. "Although other OEMs have taken positive steps toward B20, New Holland is the first to specifically say that they approve the use of B20 in their engines. This powerful stand for renewable energy is helping lead us toward a safer, less dependent nation."

The Mosaic Company announces it has redesigned and added an array of new resources on its Back-to-Basics.net Web site. "We wanted to make Back-to-Basics.net even more useful to dealers and growers," says Randy Groff, manager of marketing and communications, who created the site. "So, we didn't just add more information, we made it easier to access."

A special new feature, E-News, will allow users to register online to receive timely soil fertility updates.

The new home page offers users a quick digest-type review of two popular features: Current Fertility Issues and Agronomic Tips. Each item can then be accessed for more in-depth information about the topic desired. In addition, the redesigned site now offers immediate links to archived articles and information.

Bayer CropScience announces the introduction of TRILEX AL seed-applied fungicide for soybeans. TRILEX AL offers a broad spectrum of disease protection, including protecting soybean seeds and seedlings against seedborne fungi that may cause seed decay. It also protects soybeans against Rhizoctonia and Pythium spp., which are soilborne pathogens that cause seed and seedling damping-off.

"As cultural practices of growing soybeans have changed, more acres of soybeans are being treated with fungicides every year to protect the valuable seed," says Paul Holliday, Bayer CropScience product manager.

Agricore United and Pioneer Hi-Bred announce the signing of a new hybrid canola agreement that will give Agricore customers access to products exclusively provide by the Pioneer canola breeding program. "This agreement ensures that Agricore United is providing access to unique high performing canola products for our customers," says Proven Seed product manager Todd Hyra. Under the new agreement, Agricore will be making two news products available in the 2007 season Pioneer brand 46P50 and 45P70.

Gerald Poppy, DVM, MBA, joins Diamond V Mills, Cedar Rapids, IA, as western region manager. Previously, Poppy worked for Monsanto Dairy Business, holding several director and technical services roles. Prior to that, he was a dairy nutrition and production consultant, as well as, a practicing veterinarian.

Art's-Way Manufacturing Co., Inc., Armstrong, IA, announces that John Breitung, pres/CEO has retired. Breitung will remain as a consultant to the company to assist in transitioning his duties to a permanent replacement who has yet to be identified. Carrie Majeski, CFO, will act as interim president.

The Chicago Board of Trade began trading its ethanol futures contract electronically starting Wednesday, May 31 from 6:36 p.m to 6:00 a.m. (CST).

ABG and KnowledgeWORKS, both located in Indianapolis, IN, announce the two companies have finalized agreements to merge. David Ash, principal of KnowledgeWORKS, will continue to serve his current client base in addition to opportunities with current and prospective ABG clients.

KnowledgeWORKS specializes in the co-creation of custom learning solutions with client organizations seeking to improve individual, group and organizational performance. KnowledgeWORKS has served more than 75 clients, ranging from family-owned businesses to Fortune 100 companies.

Also at ABG, Jim Zumwalt joins with responsibilities including developing and managing client relationships. Zumwalt had been with Rhea & Kaiser Marketing Communications. Prior to joining Rhea & Kaiser, he was with The Meyocks Group.

Also at ABG, Jason Jimmerson joins the firm as a business analyst. His responsibilities will contribute to ABG's expertise in strategy consulting and marketing research, including business optimization strategies, primary and secondary research, and trend analysis to serve client needs.

More than nine out of 10 growers are aware of and effectively complying with Insect Resistance Management (IRM) requirements as mandated by the EPA according to findings based on 2005 on-farm assessments, along with an independent survey conducted on behalf of the Agriculture Biotechnology Stewardship Technical Committee.

The annual Bt corn borer IRM telephone survey, managed by an independent third party, shows farmers are being good stewards and implementing refuge plans. In the 2005 survey, 92 percent of U.S. Bt corn growers met or exceeded the minimum recommended refuge size. This level of adherence with the requirements is consistent with past results of 91 percent in 2004 and 86 percent in 2003.

In a separate program of on-farm visits, more than 94 percent of producers assessed were found to be meeting the refuge requirements. Both large and small acreage growers are meeting refuge management requirements at similar levels.

Brandt Consolidated announces that Mark Russell has joined the organization as its business director, western United States. He will be responsible for overseeing and managing all company business segments west of the Rockies. He has more than 20 years of industry management marketing and development in all segments of the "Green Industry."

Dow AgroSciences (DAS) an-nounces Adriana Ratterman is promoted to DSM and will lead the Central Midwest District's ag chem sales reps located across Illinois, Indiana and Kentucky. The company also names Mark Woodruff as district sales manager for Iowa.

Ratterman most recently served as marketing specialist for herbicide products in the U.S. rice, vegetable, tree and vine markets. Previous roles with DAS included communications manager for the professional pest business and sales representative in Fresno, CA.

Woodruff most recently served as a Six Sigma Black Belt. Previous to that, he held the positions of marketing specialist for the Northern Crops team and market research analyst for the U.S. group.

Also at DAS, Rosie Pitones-Dunasky is named marketing specialist and is responsible for management of the company's herbicide products for U.S. rice and for California vegetable, fruit and tree nut markets. Pitones-Dunasky previously served as product communications manager for the Northern Crops, Mycogen Seed and Corn Traits businesses.

Kansas State University took first place at this year's NAMA Student Marketing Competition that was held in conjunction with the Association's annual convention.
The team had seven students involved with this year's project to market "CalFruit Cooperative - Vibe." The team spent the last several months doing market research, writing the marketing plan and developing a presentation.

Second place, University of Wisconsin - Madison; Third place, Michigan State University. Finalists included: University of Florida, Virginia Tech and Iowa State University.

Overall, 26 student NAMA chapters participated in the marketing competition. Over 350 student members attended the conference.

Delta and Pine Land (D&PL), Scott, MS, announces it has acquired Syngenta's global cotton seed business, comprised of certain operations and assets in India, Brazil, Europe, and in the United States. The primary assets involved consist of conventional and transgenic germplasm containing Syngenta's VipCot insect-resistant cotton genes.

Tom Jagodinski, president and CEO of D&PL said, "Syngenta's cotton germplasm assets contain a number of high yielding lines for the U.S., India, and potentially other markets around the world. This acquisition further strengthens our already robust cotton germplasm portfolio and enhances our VipCot development pipeline."

Recently inducted as honorary members of Alpha Zeta are : Eric Spell, president of AgCareers.com; A.G. Kawamura, secretary of Agriculture for California; Alan Krob, Alpha Zeta Executive director; and Manuel Cunha Jr., president of Nisei Farmers League. Alpha Zeta is a professional organization of men and women with educational and career objectives that fall within the broadly defined field of agriculture and natural resources. Founded at The Ohio State University, Columbus, OH, on November 4, 1897, it is the oldest fraternal society in agriculture.


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