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MEDIA NEWS
Matthew Herman joins DTN as its VP of agribusiness advertising. Based out of the Minneapolis office, Herman is responsible for sales of advertising and will supervise sales representatives in Texas, Michigan, Nebraska and Indiana.

Prior to joining DTN, Herman worked for Farm Journal Media and Intertec/Primedia.

Fastline Publications, Buckner, KY, names Jim Patrick as its nat'l sales mgr.

Patrick had held a dual role as publisher of the Oldham Era newspaper and reg'l sales mgr for Landmark Community Newspapers Inc. Prior to that, he was reg'l sales mgr for Brown Publishing Co.

Fastline also introduces a digital version of its publications. When farmers sign up for the digital edition, they will receive the publication up to a week earlier than the print version. Customers will be able to search each edition by keyword. Fastline has also added links to dealer Web sites in their digital editions. It also features a clickable index page, where when the advertiser is selected, the site will take them to that ad in that specific Fastline publication.

Learfield Communications, Jefferson City, MO, purchases the Waitt Farm Radio Network in Iowa, Nebraska and South Dakota from NRG Media. Joining the broadcasting team is Kim (Dlouhy) Lang. Lang previously was with DTN, Valmont Industries and started her career in the farm broadcasting business.

World Ag Expo, Tulare, CA, an-nounces the renaming of its preview publication as World Ag Expo PREVIEW.
World Ag Expo GM Jerry Sinift says the PREVIEW name change coincides with new publication's upscale design changes, emphasizing easier readership.

Ag Media Research (AMR), Sioux Falls, SD, recently completed a study of electronic media consumption trends of 1,003 Class 1plus farmers across the 12 Corn Belt states. The study was commissioned by the National Association of Farm Broadcasting (NAFB), Platte City, MO.

Some of the key findings showed that producers with gross farm income at or above $250,000 are the heaviest consumers of information, and are the most likely to listen to farm radio for news and markets reports. In fact, 78 percent used farm radio daily. One-third of the same group has three or more decision-makers on their operation.

Full details of the new 2006 AMR research are available online at www.nafb.com. Or contact NAFB member services mgr Jeremy Povenmire at jeremy@nafb.com.


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