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ASSOCIATION NEWS
A new association to address the needs of the ever-growing "country living" population began operations last month. The new entity is named Country Living Association and its membership is focused on individuals and families who reside in the country and marketers who supply these families with goods and services relating to country life.
The association is managed by Drake & Co. Alan Krob is named its Exec Dir and can be reached at 636/449-5050 or krob@drakeco.com.
Meredith Corp's Living the Country Life will serve as the organization's official publication, and John Deere has committed to be a founding sponsor.
Membership services offered by Country Living Association not only will focus on family and land care issues, but also will include topics such as financial and insurance planning, pet and animal care, asset and tax management, and new product information. Members will receive Living The Country Life magazine, a monthly e-newsletter and have access to a very robust Web site, including free classifieds and an "ask the experts" feature. Regional seminars will be offered as will an annual national convention and trade show.

The International Fresh-cut Produce Assoc (IFPA) and United Fresh Fruit & Vegetable Assoc (UFFVA) have completed their legal merger and have adopted the new name United Fresh Produce Assoc.
The management staff of United Fresh is headed by Pres/CEO Tom Stenzel, a 13-year veteran of UFFVA where he has served as Pres/CEO since August 1993. Previously, he served seven years as President of the International Food Information Council.

The 31st Annual Mid-Atlantic Farm Show is moving to the Cabarrus Arena & Events Center in Concord, NC, to be held Nov 2-4. Formerly held in Wilson, NC, the shift to Concord is an opportunity to attract new vendors and attendees and compete less with existing shows in the Raleigh, NC, area.
W.C. Lanier is named to manage the show, with the recent retirement of Charles Rogers, its former owner and organizer.

CropLife America (CLA) has named Allen "Beau" Greenwood as Exec VP of Govt and Public Affairs, responsible for advocacy and communications activities. He had served
on staff of both the House and Senate Agriculture Committees.

The National Sorghum Producers (NSP) board of directors voted unanimously to proceed with the process of creating a national sorghum checkoff to fund critical research for sorghum producers.
NSP CEO Tim Lust says substantial growth opportunities exist in the forage sorghum market. He explains there is a need to increase sorghum's fermentable, extractable sugars to compete with other feedstocks utilized in ethanol production. He also says with the sorghum genome being fully sequenced soon, it will be critical to exploit this scientific breakthrough to help sorghum producers become more productive and profitable in the future.

The National 4-H Council an-nounces the appointment of Michael D. Carr to the position of Sr VP of Mktg Comms. Carr will head National 4-H Council's strategic marketing communications and brand management programs.
Carr most recently served as the Dir of Public Affairs at the National Assoc of Secondary School Principals (NASSP). AM


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