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FOR OPENERS
WHAT'S IN A TITLE?
Creativity is certainly alive in the agri-marketing profession!

While pulling together various organizations' information that appears in the annual AgriMarketing Services Guide, our staff started to notice some, well let's say "non-traditional" titles. Some examples: Team Leader, Chief Relationship Manager, Audience Development Director, and in one communications agency's case, there were no titles whatsoever (when I asked them about it, they said they felt titles were meaningless and a source of irritation among some of their employees).

So, out of curiosity, I asked IT to run out a list of all the titles of the approximately 8,000 people who receive this magazine. The results there were 4,332 of them!

This is somewhat amazing, in that, according to my count, there are essentially 21 major functions that are being performed by agri-marketers, including management, marketing, communications, sales, editorial, creative, media, plus a few others. Each major function, of course, has sub functions and levels of responsibilities, of course, including territory sales, advertising, public relations, assistant Account Executive, etc.

But still ... does it really take 4,332 titles to describe the industries' activities?

So, the next time someone asks what your title is, do them a favor by adding what you do. Hopefully, that will cure the look of puzzlement you may receive.

UP NEXT
Our series on innovations in the agri-marketing profession with an in-depth profile of one of the leading providers of credit to the agricultural industry, and a relatively new one to it in North America Rabobank.


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