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BEST OF SHOW - ADVERTISING
CLIENT: National Pork Board, Clive, IA - Becca Hendricks

AGENCY: The Richards Group, Dallas, TX - Travis Hopper

MESSAGE: The Other White Meat can be used to make menus more "wow." With four new cuts and non-traditional ways of preparing old favorites, The Other White Meat is a healthy, contemporary, and tasty solution to your menu challenge.

AUDIENCE: Chefs, restaurteurs, and those in the food service industry with the influence to determine menu items.


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