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BEST OF SHOW - PUBLIC RELATIONS
CLIENT: McDonald's Corporation, Oak Brook, IL - Tara Hayes

AGENCY: Morgan&Myers, and Golin Harris (Cooperative Consumer Agency), Waukesha, WI - Judy Rupnow

MESSAGE: To demonstrate McDonald's quality leadership in meeting consumer expectations in food safety, innovation and social responsibility.

AUDIENCE: Agricultural and commodity group influentials, trade and consumer media, McDonald's suppliers, academia and selected consumer non-governmental organizations


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