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BEST OF NAMA AWARD WINNERS
MULTI-MEDIA CAMPAIGNS - LOCAL

CLIENT: Valent USA Corporation, Walnut Creek,
CA - Elsa Zisook

AGENCY: archer>malmo, Memphis, TN - Mike Butler

MESSAGE: Venom is a new insecticide that protects grapes from crop-damaging mealybugs. It's new generation super-systemic chemistry is fast-acting for lasting-lasting mealybug control.

AUDIENCE: Grape growers and consultants in CA, WA, MI and the Northeast - mostly men ages 35-50

MERIT: Valent USA Corporation / archer>malmo

NATIONAL FINALISTS:
FMC Corporation / Nicholson Kovac (2)
The Andersons / The Jackson Group
Bayer CropScience / AdFarm
Iowa Soybean Association / In-house (2)
Farm Credit Services of Illinois / In-house
Pfizer Animal Health / Charleston/Orwig

MULTI-MEDIA CAMPAIGNS - REGIONAL

CLIENT: Dow AgroSciences, Calgary, Alberta - Stan Audette

AGENCY: AdFarm, Calgary, Alberta - Lynne Paulsen

MESSAGE: "A Return to Healthy Living" combined with "A Break from farming as usual" to land key messages: Nexera canola is a premium vegetable oil with the healthiest oil profile, consistent with healthy living.

AUDIENCE: Existing Nexera canola contractors and new potential growers in Western Canada

MERIT: Valent USA Corporation / archer>malmo

NATIONAL FINALISTS:
Bayer CropScience / Rhea & Kaiser Marketing Communications
John Deere / In-house
Pioneer Hi-Bred International, Inc. / McCormick Company
Syngenta Crop Protection / Martin Williams
Bayer CropScience / Rhea and Kaiser Marketing Communications
Dow AgroSciences / Bader Rutter & Associates, Inc

MULTI-MEDIA CAMPAIGNS - NATIONAL

CLIENT: New Holland North America, New Holland, PA - Dawn Fox

AGENCY: Colle+McVoy, Minneapolis, MN - Jamie Moran

MESSAGE: New Holland has the most innovative equipment.

AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers

MERIT: Pioneer Hi-Bred International, Inc. / McCormick Company

NATIONAL FINALISTS:
Mycogen Seeds / Bader Rutter & Associates, Inc.
BASF Agricultural Products / Quarry Integrated Communications
Cattlemen's Beef Board & The Federation of State Beef Councils/Osborn & Barr Communications
Syngenta Crop Protection / Martin Williams (2)
Merial Limited / Bader Rutter & Associates, Inc.
ARM & HAMMER Animal Nutrition / Charleston/Orwig

NEW PRODUCT INTRODUCTION

CLIENT: Valent USA Corporation, Walnut Creek, CA - Elsa Zisook

AGENCY: archer>malmo, Memphis, TN - Mike Butler

MESSAGE: Venom is a new insecticide that protects grapes from crop-damaging mealybugs and cotton from tough white flies. It's new generation, super-systemic chemistry is fast-acting for lasting-lasting insect control.

AUDIENCE: Grape growers and consultants in CA, WA, MI and the Northeast; AZ cotton growers - mostly men ages 35-50

MERIT: Syngenta Seeds, Inc. / Adculture Group Inc.

NATIONAL FINALISTS:
Bayer CropScience / AdFarm
Bayer CropScience / Rhea & Kaiser Marketing Communications (2)
Valent USA Corporation / archer>malmo
FMC Corporation / Nicholson Kovac (2)
Trans Ova Genetics / Filament Marketing
Pfizer Animal Health / Charleston/Orwig
Pfizer Animal Health / Rhea & Kaiser Marketing Communications

PRODUCER OR COMPANY-FUNDED ADVERTISING CAMPAIGNS

CLIENT: National Pork Board, Clive, IA - Jeff Hartz

AGENCY: The Richards Group, Dallas, TX - Travis Hopper

MESSAGE: Using The Other White Meat as a main ingredient can break you out of your mealtime routing and make your meals more exciting.

AUDIENCE: Consumers - "Wannabe better cooks." People that are tired of having the same dinners, night in and night out, and want to break out of their meal ruts.

MERIT: Wisconsin Milk Marketing Board/Dairy Management Inc. /Stephan & Brady, Inc.

NATIONAL FINALISTS:
United Soybean Board / Osborn & Barr Communications
South Dakota Soybean Research & Promotion Council/ Paulsen Marketing
National Watermelon Promotion Board / In-house New York State Fair / Latorra, Paul & McCann
Midwest Dairy Association / LMG
Idaho Potato Commission / Evans, Hardy + Young

SPREADS - SINGLE

CLIENT: Pioneer Hi-Bred International, Inc., Johnston, IA - Lou Ireland

AGENCY: McCormick Company, Kansas City, MO - Evan Davies

MESSAGE: Pioneer Hybrids International provides growers with the highest yeilding corn hybrids. This will allow them to meet the growing demand for alternative fuels such as ethanol. Pioneer is working hard to produce the maximum ethanol per acre hybrids. Technology that Fuels.

AUDIENCE: All corn growers, primarily those with 100+ acres

MERIT: Dow AgroSciences / Bader Rutter & Associates, Inc.

NATIONAL FINALISTS:
Bayer CropScience / Rhea and Kaiser Marketing Communications
Syngenta Seeds, Inc. / Adculture Group Inc.
Dow AgroSciences / Bader Rutter & Associates, Inc.
New Holland North America / Colle+McVoy
Case IH North America / Colle+McVoy

SPREADS - SERIES

CLIENT: Case IH North America, Racine, WI - Julie Rudnick

AGENCY: Colle+McVoy, Minneapolis, MN - Myrna Krueger

MESSAGE: Case IH equipment is for producers who are serious about their goals.

AUDIENCE: Cash crop producers farming 1,000+ acres

MERIT: New Holland North America / Colle+McVoy

NATIONAL FINALISTS:
John Deere / In-house
Agriliance / Colle+McVoy
Bayer CropScience / Rhea & Kaiser Marketing Communications
Pioneer Hi-Bred International, Inc. / McCormick Company

SINGLE-PAGE AD - SINGLE

CLIENT: Merial, Duluth, GA - Beckie Peskin

AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI - Mari Randa

MESSAGE: Trust and recommend the dewormer brand that's been proven for nearly 20 years. It's effective, providing broad-spectrum control against equine parasites, plus it controls more than 99% of tapeworms.

AUDIENCE: Horse owners, ages 18-54

MERIT: John Deere Credit / Mackenzie

NATIONAL FINALISTS:
Emerald BioAgriculture / Broadhead + Co, Inc.
Bayer CropScience / Rhea & Kaiser Marketing Communications
FMC Corporation / Nicholson Kovac Inc. (2)
Hy-Line International / SOLUTIONS Inc.
Pioneer Hi-Bred International, Inc. / McCormick Company
Valent USA Corporation / archer>malmo
Prince Agri Products / OPEN ROADS
National Pork Board / Osborn & Barr Communications, Inc.

SINGLE-PAGE ADS - SERIES

CLIENT: John Deere Credit, Johnston, IA - Jennifer Haxton

AGENCY: Mackenzie, Minneapolis, MN - Jason Wibben

MESSAGE: Not every farmer spends his free time tightening lug nuts and channel surfing for football. We salute those who luxuriate in candlelight and bubble baths and walk lap dogs in matching vests and pick up the poop.

AUDIENCE: Growers/producers nationwide

MERIT: United Soybean Board / Osborn & Barr Communications

NATIONAL FINALISTS:
Valent USA Corporation / archer>malmo (2)
Zinpro Performance Minerals / Idea Outpost
Bayer CropScience / Rhea & Kaiser Marketing Communications (2)
Seminis / In-house
Wisconsin Milk Marketing Board / Stephan & Brady, Inc.
John Deere Credit / Mackenzie (2)
Pioneer Hi-Bred International, Inc. / McCormick Company

LESS-THAN-PAGE ADS - SINGLE

CLIENT: Farm Credit of New Mexico, Albuquerque,
NM - Shacey Sullivan

AGENCY: McKee Wallwork Cleveland, Albuquerque, NM - Deena Crawley

MESSAGE: Farm Credit knows the right types of loans for what their customers are trying to accomplish.

AUDIENCE: A wealthy, married couple who is interested in purchasing land in New Mexico to start a farm or ranch.

MERIT: Agriliance / Colle+McVoy

NATIONAL FINALISTS:
New Holland North America / Colle+McVoy
Dairylea Cooperative / Pinckney Hugo Group (2)
Farm Credit Services of Illinois / In-house
Tennessee Farmers Co-op / In-house
Syngenta Crop Protection / Martin Williams
Mountain Plains Farm Credit Services /
Armstrong/Shank

LESS-THAN-PAGE ADS - SERIES

CLIENT: Case IH North America, Racine, WI - Julie Rudnick

AGENCY: Colle+McVoy, Minneapolis, MN - Ann Strong

MESSAGE: Go to www.AdvantageCaseIH.com and let the facts show that Case IH equipment offers a competitive advantage for producers who are serious about their goals.

AUDIENCE: Cash crop producers farming 1,000+ acres

MERIT: Syngenta Crop Protection / Martin Williams

NATIONAL FINALISTS:
John Deere Agricultural Marketing Center / In-house
New Holland North America / Colle+McVoy
Engineered Storage Products Company / OPEN ROADS
Dairylea Cooperative / Pinckney Hugo Group

TRADE ADS - SINGLE

CLIENT: Idaho Potato Commission, Boise, ID - Seth Pemsler

AGENCY: Evans, Hardy + Young, Santa Barbara, CA - Kirk Evans

MESSAGE: The Idaho seal is widely recognized as the sign of America's most popular potatoes.

AUDIENCE: Retail produce managers

MERIT: National FFA Organization / Broadhead + Co, Inc.

NATIONAL FINALISTS:
John Deere / In-house
Case IH North America / Colle+McVoy
John Deere Credit / Mackenzie
BASF Professional Vegetation Management / Winnercomm, Inc.
Case IH North America / Morgan&Myers
Schering-Plough Animal Health Corp. / Swanson Russell Associates
Pfizer Animal Health / Charleston/Orwig

TRADE ADS - SERIES

CLIENT: Idaho Potato Commission, Boise, ID - Seth Pemsler

AGENCY: Evans, Hardy + Young, Santa Barbara, CA - Kirk Evans

MESSAGE: The Idaho seal is widely recognized as the sign of America's most popular potatoes.

AUDIENCE: Retail produce managers

MERIT: Idaho Potato Commission / Evans, Hardy + Young

NATIONAL FINALISTS:
Ethanol Promotion and Information Council (EPIC) / Integer
John Deere Credit / Mackenzie
John Deere / In-house

UNIQUE PRINT ADVERTISING

CLIENT: Bayer CropScience, Research Triangle Park, NC - Charlie Hale

AGENCY: Rhea and Kaiser Marketing Communications, Naperville, IL - Kim Cooke

MESSAGE: FiberMax cotton seed provides the quality mills worldwide depend on.

AUDIENCE: Known FiberMax users, cotton growers, ginners, spinners, mills and merchants

MERIT: New Holland North America / Colle+McVoy

NATIONAL FINALISTS:
Firestone Farm Tires / The Meyocks Group
Valent USA Corporation / archer>malmo
Bayer CropScience / Rhea & Kaiser Marketing Communications
New Holland North America / Colle+McVoy
John Deere / In-house (2)
Emerald BioAgriculture / Broadhead + Co, Inc.
Mycogen Seeds / Bader Rutter & Associates, Inc.

RADIO - SINGLE

CLIENT: Valent USA Corporation, Walnut Creek, CA - Elsa Zisook

AGENCY: archer>malmo, Memphis, TN - Mike Butler

MESSAGE: MaxCel plant growth regulator sizes apples beyond the thinning effect, even hard-to-size apple varieties. The result is larger apples at packout.

AUDIENCE: Apple growers in OR, WA, ID, MI and the Northeast - mostly men ages 35-50

MERIT: Arysta LifeScience North America / Woodruff Sweitzer

NATIONAL FINALISTS:
Chemtura Corporation / Red Lizard Creative
Bayer CropScience / AdFarm
Central Life Sciences, formerly Wellmark International / Celtic Marketing, Inc.
Valent USA Corporation / archer>malmo
FMC Corporation / Nicholson Kovac (2)
Arysta LifeScience North America / Woodruff Sweitzer
Bayer CropScience / Rhea & Kaiser Marketing Communications
National Pork Board / Osborn & Barr Communications, Inc.

RADIO - SERIES

CLIENT: E-10 Unleaded Coalition, Hastings, NE - Randy Klein, Todd Sneller and Scott Merrit

AGENCY: David & Associates, Hastings, NE - Dave Buchholz

MESSAGE: To raise consumer awareness of the benefits and performance of 10% ethanol-blended gasoline and to correct and dispel misunderstandings and myths about the fuel.

AUDIENCE: General consumers in the Lincoln and Omaha markets

MERIT:
United Soybean Board / Osborn & Barr Communications

NATIONAL FINALIST:
UFA / AdFarm

TELEVISION

CLIENT: Syngenta Crop Protection, Greensboro, NC - Wendell Calhoun

AGENCY: Martin Williams, MInneapolis, MN - Faye Bliese

MESSAGE: Nobody's better on both foxtail and wild oat control than Discover NG.

AUDIENCE: Wheat growers

MERIT: Syngenta Seeds, Inc. / Adculture Group Inc.

NATIONAL FINALISTS:
Schering-Plough Animal Health Corp. / Swanson Russell Associates
Bayer CropScience / Rhea and Kaiser Marketing Communications (2)
Pioneer Hi-Bred International, Inc. / McCormick Company
Bayer CropScience Canada / AdFarm
Mycogen Seeds / Bader Rutter & Associates, Inc.
Idaho Potato Commission / Evans, Hardy + Young

AUDIO VISUAL PRESENTATIONS - TO FARMERS, RANCHERS & GROWERS

CLIENT: John Deere, Lenexa, KS - Mike Gustafson

AGENCY: In-house

MESSAGE: To inform and educate the public about Meth labs in rural communities.

AUDIENCE: Farmers and ranchers who attend traditional John Deere Day events throughout North America

MERIT: CHS Inc. / Twin Town Creative

NATIONAL FINALISTS:
National Pork Board / REL Productions
National Cattlemen's Beef Association / Baxter Communications, Inc.
Valent USA Corporation / archer>malmo
Almond Board of California / Broadhead + Co, Inc.
FMC Corporation / Nicholson Kovac Inc.

AUDIO VISUAL PRESENTATIONS - DEALERS, DISTRIBUTORS & SALES REPS

CLIENT: Monsanto Company, St. Louis, MO - Cheri Karn

AGENCY: Osborn & Barr Communications, St. Louis, MO - Jennifer Turley and Bekah Reddick

MESSAGE: Monsanto is completely dedicated to agriculture and to delivering new value and innovation to the American farmer.

AUDIENCE: U.S. farmers and customers; Monsanto employees

MERIT: Pfizer Animal Health / Charleston/Orwig

NATIONAL FINALISTS:
Pioneer Hi-Bred International, Inc. / In-house
Engineered Storage Products Company / OPEN ROADS
Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh
BouMatic / Morgan&Myers
FMC Corporation / Nicholson Kovac
The Nutrients for Life Foundation / Fleishman Hillard

ADVERTISING ON THE WEB

CLIENT: New Holland North America, New Holland,
PA - Dawn Fox

AGENCY: Colle+McVoy, Minneapolis, MN - Jamie Moran

MESSAGE: New Holland has the most innovative equipment.

AUDIENCE: Entrepreneurial livestock producers, cash crop producers and rural lifestylers

MERIT: Cargill Animal Nutrition / The Jackson Group

NATIONAL FINALISTS:
Case IH North America / Colle+McVoy
Bayer CropScience / VML
DTN / In-house
Cargill Animal Nutrition / Group Leaf LLC

DIGITAL PRESENTATIONS

CLIENT: John Deere, Lenexa, KS - Steve Tomac and Tom Schreier

AGENCY: In-house

MESSAGE: To introduce the new 6030 Premium Series Tractors, 7030 Series Tractors and the new 8 Series balers.

AUDIENCE: Farmers and production ag, in applications from row-crop to livestock production to commercial hay

MERIT: Novartis Animal Health / AdFarm

DIRECT MAIL - FARMER-DIRECTED - FLAT

CLIENT: Dow AgroSciences, Indianapolis, IN - Erin Hull

AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI - Mary J. Woelfel

MESSAGE: To increase awareness and understanding and encourage trial of Dow AgroSciences crop protection products. To influence growers during their decision-making period for product selection.

AUDIENCE: Growers (20+ acre pecan, 100+ acre citrus, 200+ acre peanut, 1+ acre fruiting vegetable, 350+ acre rice and 1+ acre potato)

MERIT: Syngenta Crop Protection / Martin Williams

NATIONAL FINALISTS:
Dow AgroSciences / Bader Rutter & Associates, Inc.
John Deere / In-house
Syngenta Crop Protection / Martin Williams (2)
FMC Corporation / Nicholson Kovac Inc.
Valent USA Corporation / archer>malmo

DIRECT MAIL - FARMER-DIRECTED -
THREE-DIMENSIONAL

CLIENT: Pfizer Animal Health, New York, NY - Eric Farrand

AGENCY: Charleston/Orwig, Hartland, WI - Wynnie Zuchowski

MESSAGE: To provide overseas trip attendees with the information they needed to be fully prepared for their meetings. Using the air mail concept, a booklet of key information about the trip was created and sent along with a Denmark travel booklet and a postcard showing a location attendees would be visiting during their stay.

AUDIENCE: Pfizer's group of key customers (veterinarians) participating in the Denmark biennial meeting of the International Pig Veterinary Society

MERIT: ONEOK Energy Marketing / David & Associates

NATIONAL FINALISTS:
Valent USA Corporation / archer>malmo
Pfizer Animal Health / Charleston/Orwig
ARM & HAMMER Animal Nutrition / Charleston/Orwig
Pioneer Hi-Bred International, Inc. / McCormick Company
CROPLAN GENETICS / Colle+McVoy
Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications
BASF Plant Science L.L.C. / Charleston/Orwig

DIRECT MAIL - DIRECTED TO DEALERS, DISTRIBUTORS & SALES REPS - FLAT

CLIENT: Nationwide Agribusiness, Des Moines,
IA - Courtney Donohue

AGENCY: In-house

MESSAGE: To create awareness that the SNAP ordering site is available, convenient and cost-effective. To inform consumers that the SNAP site allows for the ordering of customized brochures and other materials.

AUDIENCE: Sales agents, brokers, sales managers, sales directors, employees and senior management

MERIT: Southern Shows Inc. / In-house

NATIONAL FINALISTS:
FMC Corporation / Nicholson Kovac
The Mosaic Company / Bader Rutter & Associates, Inc.
Livestock Marketing Association / Blasdel Cleaver Schwalbe Communications
Latham Hybrids LLC / In-house
John Deere Agri Services / John Deere In-house & Fuston Creative

DIRECT MAIL - DIRECED TO DEALERS, DISTRIBUTORS & SALES REPS - THREE DIMENSIONAL

CLIENT: GreenLeaf Genetices, Omaha, NE - Jeff Jorgensen

AGENCY: Ervin & Smith Advertising, Omaha, NE - Lynnette Roxburgh

MESSAGE: To create a unique, personalized beer mug invitation containing details of the GreenLeaf Oktoberfest meetings.

AUDIENCE: Seed company attendees participating in GreenLeaf's Oktoberfest in Des Moines, IA

MERIT: Bayer CropScience / Rhea and Kaiser Marketing Communications

NATIONAL FINALISTS:
Merial Limited / Bader Rutter & Associates, Inc.
BASF Agricultural Products / Quarry Integrated Communications
Schering-Plough Animal Health Corp. / Swanson Russell Associates
PIC North America / Group Leaf LLC
ARM & HAMMER Animal Nutrition / Charleston/Orwig
John Deere Credit / Mackenzie
Zinpro Performance Minerals / Idea Outpost
Billboards or Other Outdoor Ads

CLIENT: Dow AgroSciences Canada, Calgary, Alberta - Stan Audette

AGENCY: AdFarm, Calgary, Alberta - Jennifer Norrie

MESSAGE: Flexibility. Baseline is a customizeable, one-pass cereal herbicide that can be formulated for individual fields based on the weed spectrum present.

AUDIENCE: Western Canadian retailers chosen to market Baseline; Western Canadian cereal growers that are customers of these selected retails

MERIT: Bayer CropScience / AdFarm

NATIONAL FINALISTS:
Illinois Soybean Association / Mary Auth Marketing & Public Relations Strategies
Delta & Pine Land Company / Brighton Agency, Inc.
Dow AgroSciences / Bader Rutter & Associates, Inc.
FMC Corporation / Nicholson Kovac
Bayer CropScience / AdFarm
Ethanol Promotion and Information Council (EPIC) / Integer

CUSTOMER BROCHURES, CATALOGS -
FARMER-DIRECTED - SINGLE


CLIENT: Case IH North America, Racine, WI - Krista Knigge

AGENCY: Colle+McVoy, Minneapolis, MN - Myrna Krueger

MESSAGE: Case IH understands the increasing demands on farmers and is evolving to meet these needs.

AUDIENCE: A global audience of cash crop producers farming 1,000+ acres

MERIT: Bayer CropScience / Rhea and Kaiser Marketing Communications

NATIONAL FINALISTS:
Bayer CropScience / AdFarm
Syngenta Crop Protection / Gibbs & Soell
Lindsay Manufacturing Company / Ervin & Smith Advertising
Golden Harvest Seeds / Ervin & Smith Advertising
ARM & HAMMER Animal Nutrition / Charleston/Orwig
Dairylea Cooperative / Pinckney Hugo Group
Hagie Manufacturing / Lessing-Flynn

CUSTOMER BROCHURES, CATALOGS - FARMER-DIRECTED - SERIES

CLIENT: John Deere, Lenexa, KS - Steve Tomac and Tom Schreier

AGENCY: In-house

MESSAGE: New 30 Series Tractors, 6030 Premium to 8030 Series, give customers the tools they need to be successful.

AUDIENCE: Farmers and production ag, in applications from row-crop to livestock production to commercial hay

MERIT: Valent BioSciences Corporation / The Meyocks Group

NATIONAL FINALISTS:
Frontier - Division of John Deere / In-house
Archer Daniels Midland / Jones & Thomas, Inc.
Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh
Cargill Animal Nutrition / BOOST, Inc.
Central Life Sciences, formerly Wellmark International / Celtic Marketing, Inc.

Brochures, Catalogs - Directed to Dealers, Distributors & Sales Reps

CLIENT: National Pork Board, Clive, IA - Becca Henricks

AGENCY: The Richards Group, Dallas, TX - Travis Hopper

MESSAGE: The Other White Meat can be used to make menus more "wow." With four new cuts and non-traditional ways of preparing old favorites, The Other White Meat is a healthy, contemporary, and tasty solution to your menu challenge.

AUDIENCE: Chefs, restaurteurs, and those in the food service industry with the influence to determine menu items

MERIT: BASF Agricultural Products, Global Insecticide Marketing /Quarry Integrated Communications

NATIONAL FINALISTS:
Prairie Farms Dairy / Ron Scherer & Company
Bayer CropScience / AdFarm
Pfizer Animal Health / Charleston/Orwig
BASF Turf & Ornamentals / Winnercomm, Inc.

POINT-OF-PURCHASE MATERIALS

CLIENT: Dow AgroSciences, Indianapolis, IN - Russ Bragg

AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI - Donna Queisser

MESSAGE: Nothing provides a more superior level of insect protection than Herculex I, Herculex RW and Herculex XTRA.

AUDIENCE: Corn growers, Mycogen dealers, Herculex licensees

MERIT: Wisconsin Milk Marketing Board / Stephan & Brady, Inc.

NATIONAL FINALISTS:
Delta & Pine Land Company / Brighton Agency, Inc.
New York State Fair / Latorra, Paul & McCann
Bayer CropScience / Rhea & Kaiser Marketing Communications
Zinpro Performance Minerals / Idea Outpost
Cotton Board / In-house

EXHIBITS

CLIENT: Valent USA Corporation, Walnut Creek,
CA - Lori Theine

AGENCY: archer>malmo, Memphis, TN - Tracy Ward

MESSAGE: To create awareness for Valor Herbicide as the choice for residual weed control in cotton.

AUDIENCE: Cotton farmers and dealers in the Midsouth and Southeast, mostly men 35-50.

MERIT: FMC Corporation / Nicholson Kovac

NATIONAL FINALISTS:
Golden Harvest Seeds / Ervin & Smith Advertising
Syngenta Crop Protection / Martin Williams
Nebraska Ethanol Board / David & Associates
Trans Ova Genetics / Filament Marketing
The Mosaic Company / Bader Rutter & Associates, Inc.
Pioneer Hi-Bred International, Inc. / McCormick Company
Agriculture and Agri-Food Canada / Adculture Group Inc.

PREMIUM/SPECIALTIES

CLIENT: Monsanto Company, St. Louis, MO -
EJ Coble-Pnning

AGENCY: Osborn & Barr Communications, St. Louis, MO - Rhett Hawkins

MESSAGE: DEKALB offers strong roots, stalks and yields.

AUDIENCE: Large, competitive brand corn growers

MERIT: Bayer CropScience / Rhea & Kaiser Marketing Communications

NATIONAL FINALISTS:
Valent USA Corporation / archer>malmo
Agriliance / Albarella Design
Dairyland Seed Co., Inc. / Charleston/Orwig
United Soybean Board / Osborn & Barr Communications
Seminis / In-house
CROPLAN Genetics/ Colle+McVoy

CORPORATE IDENTITY

CLIENT: Garst Seed Company, Slater, IA - Lori Thomas

AGENCY: SOLUTIONS Inc., Des Moines, IA - Doug Reynolds

MESSAGE: Garst BLUE plus corn-based ethanol YELLOW blends into GREEN benefits for the environment and the farm economy.

AUDIENCE: 500+ acre corn/soybean growers

MERIT: FMC Corporation / Nicholson Kovac

NATIONAL FINALISTS:
BASF Professional Vegetation Management / Winnercomm, Inc.
American Association of Equine Practitioners & Fort Dodge Animal Health / Latorra, Paul & McCann
Ridley Block Operations / Paulsen Marketing

ADVERTISING TO AGRIBUSINESS - ADVERTISEMENTS

CLIENT: Broadhead +Co, Inc., Minneapolis, MN - Dean Broadhead

AGENCY: In-house

MESSAGE: To reinforce the mission of Broadhead + Co as an agency focused on the business and lifestyle of rural America.

AUDIENCE: Agribusiness and rural lifestyle marketers

MERIT: Iowa Farmer Today / Davis Harrison Dion

NATIONAL FINALISTS:
Hoard's Dairyman / Charleston/Orwig
RFD-TV / Osborn & Barr Communications

Advertising to Agribusiness - Other Elements

CLIENT: Colle+McVoy, Minneapolis, MN - Josette Hutchinson

AGENCY: In-house

MESSAGE: The annual Colle+McVoy party is the place to have fun and hang out with the coolest people at NAMA.

AUDIENCE: National NAMA Conference Attendees

MERIT: Paulsen Marketing / In-house

NATIONAL FINALISTS:
Farm Progress / In-house
Hoard's Dairyman / Charleston/Orwig
DairyBusiness Communications / Creative Direction, Inc.
Swanson Russell Associates / In-house (2)

OVERALL PUBLIC RELATIONS CAMPAIGN

CLIENT: Engineered Storage Products Company, DeKalb, IL - Rick Jones

AGENCY: OPEN ROADS, Milwaukee, WI - Jon Anderson

MESSAGE: To re-establish the Harvestore brand and infuse energy to once again sell new Harvestore structures.

AUDIENCE: Farmers requiring storage for haylage or high moisture corn; Influencers who advise farmers on feed storage decisions

MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh

NATIONAL FINALISTS:
Syngenta Crop Protection / Gibbs & Soell, Inc. - San Francisco, CA
New Holland North America / H.B. Fritz & Associates, Inc./Maclay & Shoemaker Graphics
BASF Corporation / Padilla Speer Beardsley Inc.
Syngenta Crop Protection / Gibbs & Soell Public Relations
Alberta Agriculture, Food and Rural Development / AdFarm
Syngenta Seeds / Gibbs & Soell Inc.
John Deere Worldwide Commercial & Consumer Equipment Division /Osborn & Barr Communications
Media Relations

CLIENT: Council for Biotechnology Information, Washington, D.C. - Karen Anderson

AGENCY: Fleishman Hillard, Dallas, TX - Colleen Parr

MESSAGE: To create consumer awareness and acceptance of biotech crops by showcasing how biotech crop adoption continues at a rapid pace worldwide by placing the report's findings in a context of interest to targeted opinion leaders.

AUDIENCE: Opinion leaders (news attentive adults)

MERIT: FMC Corporation / Nicholson Kovac Inc.

NATIONAL FINALISTS:
FMC Corporation / Nicholson Kovac
Bayer CropScience / AdFarm
Syngenta Crop Protection / Gibbs & Soell Public Relations
Valent USA Corporation / archer>malmo
Bayer CropScience / Rhea & Kaiser Marketing Communications (2)
Pfizer Animal Health / Charleston/Orwig
Sunkist Growers / Integrated MarketingWorks
Case IH / Morgan&Myers

PUBLIC AFFAIRS/ISSUES MANAGEMENT

CLIENT: Dairy Management Inc., Rosemont, IL - David Pelzer and Jennifer Wing

AGENCY: Weber Shandwick, Bloomintgon, MN - Polly O'Grady

MESSAGE: To encourage everyone in the dairy industry to embrace an industry-wide crisis plan that identifies specific roles and responsibilities, as well as action steps and communication information in the event of a dairy industry crisis.

AUDIENCE: CEOs from DMI, IDFA, NMPF and USDEC; Crisis response leads from government agencies; Representatives of nongovernmental organizations

MERIT: Diamond Pet Foods / Anderson Kisner Fallon Public Relations and
Woodruff Sweitzer

NATIONAL FINALISTS:
Dairy Management Inc. / The Integer Group
Almond Board of California / Broadhead + Co, Inc.
CHS Inc. / In-house


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