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CAMA UPDATE
NEWS FROM ONTARIO
With members traveling from across the province of Ontario, CAMA provides regular opportunities for casual conversation and networking. We help members stay connected, have fun and enjoy professional development through regular chapter meetings, professional development seminars and national Best of CAMA awards. If you would like more information about CAMA, please visit www.cama.org.

CAMA Ontario Executive Director, Lynn Hewitt, 705/446-0959, camaontario@rogers.com.

CAMA Ontario President Denise Hockaday, 519/821-4845, denise.a.hockaday@monsanto.com.

COLLIDING GENERATIONS
Each year at the Western Fair Farm Show in London, ON, CAMA holds a lunch meeting. This past March we were pleased to have Rob Hannam from AdFarm moderate a panel of guests representing various generations. Focusing on attitudes and actions in the workplace, CAMA members learned how to respect and understand those from different generations as well as how to deal with colliding generation situations.

Thanks to Ivan Warriner, Hyland Seeds; Dan Wright, Monsanto Canada; Sarah Goudy, AdFarm and Rob Larmer, University of Guelph for participating in the panel.

PROFESSIONAL DEVELOPMENT SPRING SEMINAR
CAMA Ontario hosted a seminar at the Cutten Club, Guelph, ON, on April 19. The day focused on professional development with "Trademarks Everything You Need to Know" in the morning followed by "Marketing Mature Brands."

Caitlin MacAgy from Monsanto talked about where and when a trademark would be used as well as how to develop a strong trademark. This was followed by instructions on filing for a trademark and how a trademark can be protected once it is registered.

The afternoon seminar was presented by Blair Bossuyt from NuFarm. He discussed the challenges and opportunities mature brands have in the marketplace and how to overcome both. He also presented ideas on how to stand out from the competition when doing business in a highly competitive market.

ANNUAL MEETING
Mark your calendars for August 15 and be sure to sign up for our Annual General Meeting and golf tournament. The event will once again be held at Victoria Park East Golf Club. Enter a team by sending us an e-mail at camaontario@rogers.com. Directions and course information can be found at www.victoriaparkgolf.com.

NEW MEMBERS!
Please welcome as new CAMA members: Tina Holmes, dmg world media; Chad Borlais, Bos Advertising; Sharon Cousens-Bond, CanWest DHI; and Gary Ballagh, CKNX Radio.

Upcoming events for ONTARIO Members
August 15, 2007
Annual General Meeting and Golf Tournament
Victoria Park East Golf Club

September 2007
Agri Marketing Application - 3rd course for CAM

September 11-13, 2007
Canada's Outdoor Farm Show

November 2007
Best of CAMA - Saskatchewan


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