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 Oct. 14, 2008 Source: AgriMarketing magazine Herculex XTRA has been named AgriMarketing magazine's 2008 Product of the Year. "The judges voted unanimously for Herculex XTRA," said Lynn Henderson, Publisher of AgriMarketing. "We have set very rigorous standards for a product to be named, including the benefit and value added to the marketplace, strategic marketing, share of market and sales growth and other industry recognition the product has achieved. Herculex XTRA was voted first in all categories." The revolutionary product-a trait bred into seed corn to provide the plant with comprehensive insect protection-was first introduced in 2005 and is now utilized on millions of acres of corn by thousands of growers and is still growing. "We're very honored to have Herculex XTRA selected for this award," said Ben Kaehler, Traits & Germplasm Licensing business leader for Dow AgroSciences. "We believe that Herculex XTRA has set a new standard for insect protection. Growers appreciate that it protects corn from some of the most damaging pests, including Western Bean Cutworm, Corn Rootworm, Black Cutworm and Fall Armyworm." "We will be publishing a special supplement with the next issue of AgriMarketing magazine providing in-depth look at the Herculex XTRA's remarkable success," said Henderson. Judges for this year's program included Dr. Dave Downey, Purdue University; Mike Borel, The Context Network; Jerry Warner, Farmers National Co.; Dave Coppess, Heartland Co-op; Jack Eberspacher, Agricultural Retailers Association, and Madeline Mellinger, Glades Crop Care. This is the tenth year the magazine has been conducting its Product of the Year program. "The program is designed to recognize the outstanding technology that is being introduced to agricultural producers and the exceptional marketing program supporting it," Henderson said. Previous winners of the award are: Ethanol, Syngenta's AVICTA Complete Pak, Trimble's Ag GPS EZ-Steer, John Deere's 60 Series combine, Syngenta's Callisto herbicide, Case IH's Magnum tractor, NK's Bt seed trait, and Monsanto's Roundup Ready Trait. Named "Honorable Mention" in the 2008 program were DuPont's Coragen and Altacor products for insect control. |
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