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PURE LAUNCHES NEW BRAND AROUND P.U.R.I.F.Y. PROCESS
Dec. 17, 2009
Source: Pure news release
Pure, formerly known as Pure Marketing & Media, announced the launch of a new brand identity built around its exclusive p.u.r.i.f.y. brand development process. The new identity includes an enhanced Web site as well as a dramatic new logo and supporting tag line: Distilling potent brands.
"At Pure, we believe there's an underlying reason why many brands are lifeless, stagnant or worn-out," noted Brent Beshore, Pure's president and chief executive officer. "They often contain impurities such as false assumptions about one's market or target audience, unfocused positioning, inconsistent messaging, uninspired creative or ineffective communications channels.
"We believe in distilling brands by ridding them of all contaminants, because a brand free of contaminants is the most potent of all," Beshore added. "What makes our p.u.r.i.f.y. process so unique is the multi-perspective approach of our team. Our diversity of professional, educational and cultural backgrounds makes it possible for us to develop cost-effective solutions to the toughest marketing problems."
"This is indeed an exciting time for everyone at Pure," stated Steve Engle, president of Pure Ag -- the company's agribusiness unit. "Unlike traditional advertising and PR agencies, we back our full-service claim with a wealth of internal resources. In addition to mainstream marketing communications, Pure offers enhanced capabilities such as state-of-the-art digital film production, advanced market research and cutting-edge interactive technologies. Simply put, we do whatever it takes to move our clients' brands forward in the most cost-effective way possible."
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