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 Sep. 20, 2012 Source: IRON Solutions news release IRON Solutions, Inc. announced today that longtime ag industry leader Larry Hertz has been named Vice President Media. He will lead and manage the company's global media activities while expanding media offerings and partnerships for the company. Larry comes to IRON with an impressive 25 year background in sales, integrated marketing and management with a focus on agri-business. "Hertz's proven ability to converge data, applications and lead generation for the agriculture equipment industry is a perfect match for IRON," said David Greenberg, IRON Solutions Executive Vice President Sales and Marketing. "The industry is experiencing change like never before as technology connects buyers and sellers in new ways," Greenberg said. "We welcome Larry's unique experience and leadership capabilities to expand these opportunities across all elements of media and forge new business partnerships." Prior to joining IRON, Hertz was Advertising Director and Publisher at Western Producer Media in Saskatoon, Saskatchewan, Canada. During his tenure as Publisher of the Western Producer, he expanded its marketing footprint beyond any other agricultural publication in Canada and is viewed as an opinion leader in the agricultural industry. Hertz received his Diploma in Agriculture from the University of Saskatchewan and is a Board Member of the Canadian Agriculture Hall of Fame and Chair at the Canadian Agri-Business Educational Foundation. "I am very excited to join the IRON Solutions team. Our strong relationship with producers in every region throughout North America offers an outstanding opportunity for agribusiness clients to reach a new level of engagement with their target audience," said Hertz. "I'm looking forward to bringing the broad suite of advertising solutions available on IRON Search and the Ag Media Alliance to clients marketing crop inputs, equipment and technology, financial services or any of the broad range of products and services farmers use to run their businesses." Tweet |
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