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		January 2000 Volume 38 Number 1

Focus on Direct/Relationship Marketing
Building Customers One At A Time
Straight Talk
	Through Peer Selling, Growers Share Experiences and Companies Increase Sales
Cover Story: Biotech-Educating the Market
Dispelling Ignorance
Education and Understand: Keys to the Future of Biotech
GMO Labeling
	Needless But Necessary
Novartis Launches Grassroots Education
Research Reveals Public Opinion Insight
Focus in International Marketing: Latin America
Going Global Through the Back Door With ACDI/VOCA
Opportunities Abound in South America
	Communicating to Markets That Haven't Seen It All
General
Top Events in Agriculture in 1999
Departments
Ag Publishing Veteran offers Thirty Years of Insight
AgEarth Stewards
	Casting For Conservation At Fish Creek
E-Commerce Profile
	Farms.com
Print Perspectives
	Exseed Genetics Visits Editors On The Road To Establishing Identity
Putting A Face Back On The Customer
	Relationship Marketing and the Internet
Thinking Outside the Box
	Novartis Takes Biotechnology Story to Consumers Through Schools, Museum
View From The Top
	NC+ Hybrids — Aggressive Independent Focuses On Quality To Succeed

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