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		November/December 2000 Volume 38 Number 10

Farm Radio and Television Marketing Contacts
Market Research
What Happened to profits?
	Value shifts in food and agriculture
Working As A Team
	Outside Research Suppliers Play a More Critical Role in Delivering Timely, Actionable Information

2000 Economic Recap
Food Safety to Play Growiing Role for Agrimarketers
Farm Broadcast
Broadcast Winners Highlight Successful Strategy
	Dow AgroSciences & Novartis Crop Protection Claim Top Honors In 2000 Best of NAMA
Five Midwestern Radio Stations Continue to Deliver Strong Farm Programming
	WJBC, WTAD, WOWO, KMA, KFYR: Going Strong After 75 Years
Presidential Perspective
	Incoming NAFB President Provides Insights
Talking to Town and Country
	Farm Broadcasters Reach Out to Urban Audiences
Trade Talk Guide
Departments
AgEarth Stewards
	New Life for Christmas Trees
Beyond The Number
	Surviving Market Challenges
E-Commerce Profile
	Gempler's Makes Online Catalog Shopping Simple
Research Reports
	Seed Software Offers Marketing Research Insights
Thinking Outside The Box
	Eden BioSciences Sends Message to Media as Messenger Delivers
View From The Top
	Pork America: Determined to Create New Future For Producers

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