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		February 2000 Volume 38 Number 2

Canadian Marketing Update
The Canadian Battle of the Seed Brands
Marketing In The Sunbelt
Cotton Growers Seek Survival Methods
Winning Consumer Confidence With the Seal of Cotton
Cover Story: Biotech - Educating The Market
Fine-Tuning Food
	Canadian firm gives "full-service' new identities
Shake-up creates Value In Food Production
Departments
AgEarth Stewards
	The Move Toward Sustainable Marketing
E-Commerce Profile
	XSAG.com Grabs Attention
Research Reports
	Part-time Farmers and Their Input Purchases
Sales Strategies
	Shifting Role of Ag Salespeople
Thinking Outside the Box
	Connecting Food on The Table to Agriculture
View From the Top
	DuPont and Pioneer: On the Cutting Edge of Performance Traits for Its Customers

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