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		March 2000 Volume 38 Number 3

Cover Feature: E-Business
Are UrL Namin' That Baby?
	URL Overpopulation Compels Creative Naming Strategies
Marketers' Edge@DirectAg.com
VantagePoint Network® Launches Success
vTraction
	vTraction.com and The State of Things to .Com
Web Techniques in Overdrive
Marketing to Livestock Producers
From Seed to Feed:
	Marketing Value-Added Grains to Livestock Producers
Into The Hands of a Few
	Animal Input Suppliers Move to Adapt to Industry Changes
Retailers Evolve as Industry Pressures increase
Farm Broadcast Update
Personality Plus
	Stations Tout On-air Talent Credibility to Attract an Audience and Advertisers
Departments
AgEarth Stewards
	Where Cattle — Not Corn — Is King
Print Perspectives
	Magazines Render New Looks to Aid Readers
Research Reports
	What Farmers Want From Ag Retailers
Sales Strategies
	Shifting Role of Ag Salespeople
Thinking Outside the Box
	The John Deere Pavilion: Selling Tourism, Not Tractors
View From the Top
	Elanco Animal Health: Improved Technology For a Changing Industry

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