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		May 2000 Volume 38 Number 5

Agency Update
2000 Ag Communications Agencies
Making the Grade
	Annual evaluations aren't enough anymore
Surviving and Thriving
	Agency heads tackle technology, recruitment and a changing marketplace
Specialty Ag Market
Organic Foods Find Fertile Ground
	Growing demand may offer opportunities for agri-marketers
Urban Farmers Maintain the Turf, Lawn & Landscape Industry
Connecting the food and fiber chain
Identifying the Gap Between Consumer and Farmer
In Creative Characters We Trust
	Implausible marketers influence food purchases
Departments
AgEarth Stewards
	Composing the Sustainability Message
E-Commerce Profile
	Farmbid.com: Creating a One-Stop Shop
Print Perspectives
	How Media Planners Put Advertising In Its Place
Research Reports
	Farm Biotech Intentions Decline
Thinking Outside the Box
	Partnership Brings Efficiency and Messages to Bayer Audiences
View From the Top
	Aventis' McDonnell: The Present and Future Are Our Opportunities

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