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Best of NAMA 2023

 June 2000

Volume 38
Number 6

Relationship Marketing
Direct Success
  Highlights of direct marketing winners
Information Access
  The key to strengthening relationships with your customers and keeping them
Agri-Marketer of the Year Special Supplement
Agri Marketer of the Year Honor Roll
Agri-Marketer of the Year
  NAMA's Most Prestigious Distinction
An Ear to the Ground and One Foot in the Furrow
Free Trade Is Good for Small & Large Farmners
  NAMA 2000 Speech
Leadership Style to Withstand the Test of Time
R.W. "Bud" Porter's Profile
  Emphasis on serving customers, growth and change
Market Research Update
Talk Ain’t Cheap, But It’s Valuable
  Faced with declining response rates to surveys, researchers are employing various tactics to get farmers to open up
Web Research Comes of Age
  Internet is Legitimate Medium / Farming The Web For Research
Farm Broadcast
U.S. Farm Report Achieves Milestone
Virtual Events
  NAFB adds new dimension to communication capabilities
AgEarth Stewards
  Milking Sustainability For All It’s Worth
E-Commerce Profile Positions as One-Stop Ag Shop
Research Reports
  Efficiency Through Telephone Focus Groups
Thinking Outside the Box
  A PR Recipe for Success - Paul Beanyan and Northarvest Group Join Forces
View From the Top
  Garst: Customers Want Top Performing Products
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