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		September 2000 Volume 38 Number 8

Cover Story
Confronting the New Reality for Rural Agri-business
Marketing in the West
Addressing Diverse Needs
	New Products, Technology and Markets Are Shaping Western Agriculture
Growing Winegrapes
	West Coast Producers Focus on Quality, Not Quantity
Smooth Moves
	Agency Executives Explain the Merits of Opening Branch Offices
Marketing to Livestock & Dairy Producers
Milking The Dairy Market
	Dairy Producers Provide Challenges and Opportunities for Agrimarketers
Ritchie Industries Looks Beyond Livestock; Positions for New Future
Survivors: The Sequel
Departments
AgEarth Stewards
	Idaho Family Practices and Preaches Stewardship
Beyond the Numbers
	WEFA Expects Livestock Expansion
E-Commerce Profile
	TheAgZone.com Offers Ag E-Commerce
Research Reports
	Pricing Products
Sales Strategies (part 2 of 2)
	Team Selling=Greater Success With Key Accounts
Thinking Outside the Box
	W.K. Kellogg Foundation Looks for Snap, Crackle and Pop in Promotional Efforts
View From the Top
	Alpharma Pursuing Technologies to Benefit Human Health

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