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		November/December 2001 Volume 39 Number 10

Ag Universities/Careers
Field Preparation
	Summer Interns Get Armed for Life in the Field Through Dow AgroSciences' Training Program
Going The Distance
	Innovative Programs Provide High-Caliber Educational Alternatives for Agri-business Professionals
NAFB Supplement - Broadcast
Business As Usual
	Farm Radio Strengthens Despite Economic Turbulance
Future Of Farm Broadcasting
	Research Indicates Farm Radio Is In Strong Position For Years To Come
Presidential Perspective
	Insights From NAFB's Incoming President
Rethinking Radio
	NAFB Ad Campaign Places Seed Of Doubt In Readers' Minds
Stations Still Going Strong At 75
	KBRF, Fergus Falls, Minn. and KFEQ, St. Joseph, Mo.
Market Research
Brands Under Glass
	Agencies Spell Out How Testing Brands Before Campaign Concepts Nets Better Ads
CAUTION: New Product Research May Result In Challeng(ers)
	Caterpillar Relies On Customer Input For Tractor Launch
Departments
AgEarth Stewards
	Illinois Promotes Profitable Stewardship
Washington Perspectives
	America's freedom to reflect
Research Reports
	Focus Groups Phone In
Thinking Outside The Box
	Garst Looking For Big PR Hit From Corncam & Iowa Cubs Promotions

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