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		October 2001 Volume 39 Number 9

Marketing On The Web
Content Is King
	DTN continues to enhance its services with quality content
M-Commerce
	The newest tools in agriculture marketing could be in the palm of your hand
Psychology Of Change
	Being productive in an ever-changing work environment
International Marketing
Case IH: A Global Marketer
	Case IH launches cotton harvesting equipment internationally
Foreign Flair
	Several states reap benefits of overseas markets
World Agriculture Future Unclear
	Regional diversity of food production and food need muddles agriculture future
Cover Story
Ethanol's Bright Future
	Momentum builds un U.S. ethanol production
General
Celebrating 75 Years Of Marketing Communications Excellence
	McCormick Advertising celebrates 75 years of business
Products To Watch
	Innovative products in agriculture - Trouw Nutrition, Aventis CropScience, Case IH
Settling Into Orbit: Part II
	Capturing creativity in daily writing
Departments
Print Perspectives
	Agriculture Publications Summit follow-up
Research Reports
	Agricultural Market Research In Russia
Thinking Outside The Box
	Dairy editors take a trip to grandma's
View From The Top
	Dave Delaney of Potash Corporation of Saskatchewan Inc.
Washington Perspectives
	Building confidence in biotechnology

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