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 January 2002


Volume 40
Number 1


Supplement:
Best of CAMA 2001
Direct Relationship Marketing
CRM Savvy
  Agency reps discuss customer relationship management in agriculture
After The Anthrax Attacks: Direct Marketing In Agriculture
  Direct mail in the post-anthrax era
Cover Features
Rehearsing The Unthinkable
  Planning ahead for an agricultural crisis
Agriculture's Response
  Agriculture associations work to protect the food chain
Heartland Security
  How Congress and the Bush administration are protecting the U.S. food supply
General
Bush Rallies Leaders At Farm Journal Forum
  Bush stresses importance of ethanol and biofuels at Farm Journal Forum
Departments
Research Reports
  Direct mail in international marketing
Washington Perspectives
  How far will producers go to access foreign markets?
Thinking Outside The Box
  Case IH launches new products on the Web
Beyond The Numbers
  Doane economist recaps the year in agriculture
View From The Top
  Trevor Thorley of Bayer's Agriculture Division
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