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Best of NAMA 2022

 February 2002

Volume 40
Number 2

Canadian Update
Canada's New Crop
  University of Guelph sets an example for all Canadian universities
Milk Gives Much More
  "Milk Gives" campaign creates splash with bold, new look
Canola Technology Catching On
  Research shows herbicide-tolerant technology is on the rise
Cotton & Rice Marketing
A Fresh New Look For Cotton
  New commercials are added to the Fabric Of Our Lives line-up
Government Payments Bolster Rice Income
  Despite shrinking prices and demand, rice producers come out on top
Cotton In Abundant Supply
  Cotton faces over-supply situation in 2002
The Seam: High-Tech Cotton Trading
  Cotton growers find alternative selling methods on the Web
Cover Story
Ready To Rumble
  AGCO launches new line of tractors bearing the company's name
Incentive Travel/Sales Promotion
Getting Away From It All
  Incentive travel promotions offer employees a break from hectic schedules
The Ultimate Thank You
  Harvest Partners program rewards loyal customers and retailers
AgEarth Stewards
  Dow AgroSciences
Beyond The Numbers
  Evaluating Business Strategies for 2002
Thinking Outside The Box
  Best of the Breed Challenge: Rewarding Producers For Quality Cattle
View From The Top
  Dr. Rick McConnell, Pioneer Hi-Bred International, Inc.
Washington Perspectives
  Conservation's place in the farm bill
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