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		February 2002 Volume 40 Number 2

Canadian Update
Canada's New Crop
	University of Guelph sets an example for all Canadian universities
Milk Gives Much More
	"Milk Gives" campaign creates splash with bold, new look
Canola Technology Catching On
	Research shows herbicide-tolerant technology is on the rise
Cotton & Rice Marketing
A Fresh New Look For Cotton
	New commercials are added to the Fabric Of Our Lives line-up
Government Payments Bolster Rice Income
	Despite shrinking prices and demand, rice producers come out on top
Cotton In Abundant Supply
	Cotton faces over-supply situation in 2002
The Seam: High-Tech Cotton Trading
	Cotton growers find alternative selling methods on the Web
Cover Story
Ready To Rumble
	AGCO launches new line of tractors bearing the company's name
Incentive Travel/Sales Promotion
Getting Away From It All
	Incentive travel promotions offer employees a break from hectic schedules
The Ultimate Thank You
	Harvest Partners program rewards loyal customers and retailers
Departments
AgEarth Stewards
	Dow AgroSciences
Beyond The Numbers
	Evaluating Business Strategies for 2002
Thinking Outside The Box
	Best of the Breed Challenge: Rewarding Producers For Quality Cattle
View From The Top
	Dr. Rick McConnell, Pioneer Hi-Bred International, Inc.
Washington Perspectives
	Conservation's place in the farm bill

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