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		June 2002 Volume 40 Number 6

Market Research Update
Taking It to the Max
	Industry professionals explain the value of market research
Direct/Relationship Marketing
Direct Contact On Call
	Direct Contact, Inc. offers an experienced sales staff when you need it
'Buzzing' About Agriculture
	Word-of-mouth marketing generates sales and benefits marketing mix
Farm Broadcast Update
Straddling the Great Divide
	Farm broadcasters educate consumers, while defending the family farm
Objectivity in the Biotech Debate
	The Pew Initiative on Food and Biotechnology provides neutral forum for debate and discussion
Spanning the Globe
	Developing Countries Farm Radio Network connects rural audiences
Next Steps, New Direction
	Ken Root talks about his new position as executive director with NAFB
Departments
Hit the Jackpot at the Agricultural Publications Summit
	Agrimarketers and editors seek professional improvement and fun
Thinking Outside the Box
	Root for Loot program
AgEarth Stewards
	USDA urban revitalization program
Brand Building
	Landmark research by the APA
Research Report
	Tracking GMO corn adoption

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