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		July/August 2002 Volume 40 Number 7 Supplement: Agricultural Publications Summit Insert

Wheat & Small Grains Markets
Planting Seeds
	Custom identity preservaton program provides new opportunities for technology developers
Modest Wheat Recovery Ahead
	World wheat outlook points to a possible rise in prices
Swaying Sales Decisions
	Importance of influencer groups in the success of marketing plans
Farm Shows & State Fairs
Canadian Farm Shows Tune In
	Farm shows hang on despite lower attendance and increased competition
Teaching the Magic
	Disney Institute share lessons in innovation with farm show leaders

Dimensional Marketing: Trade Show Giveaways That Last
	Functional and useful trade show giveaways
Tricks of the Trade
	NAMA exhibitors who know how to draw a crowd
Departments
Washington Perspectives
	Farm bill politics
Career Tracks
	Cheryl Morely, Monsanto Animal Agriculture Group
Thinking Outside the Box
	EnviroQuest stewardship campaign
View From the Top
	Bill Davisson, Growmark, Inc.

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