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 July/August 2002

Volume 40
Number 7

Agricultural Publications Summit Insert
Wheat & Small Grains Markets
Planting Seeds
  Custom identity preservaton program provides new opportunities for technology developers
Modest Wheat Recovery Ahead
  World wheat outlook points to a possible rise in prices
Swaying Sales Decisions
  Importance of influencer groups in the success of marketing plans
Farm Shows & State Fairs
Canadian Farm Shows Tune In
  Farm shows hang on despite lower attendance and increased competition
Teaching the Magic
  Disney Institute share lessons in innovation with farm show leaders
Dimensional Marketing: Trade Show Giveaways That Last
  Functional and useful trade show giveaways
Tricks of the Trade
  NAMA exhibitors who know how to draw a crowd
Washington Perspectives
  Farm bill politics
Career Tracks
  Cheryl Morely, Monsanto Animal Agriculture Group
Thinking Outside the Box
  EnviroQuest stewardship campaign
View From the Top
  Bill Davisson, Growmark, Inc.
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