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		September 2002 Volume 40 Number 8 Supplement: Careers in Ag

Marketing to Livestock/Dairy Producers
Producer Communications: Connecting on Emotions . . . And Facts
	Land O'Lakes Animal Health launches Cow's Match™ milk replacer
Smaller Livestock Numbers Ahead
	Producers' financial outlook points to smaller livestock herds in 2003
Cover Story
FARMLAND PLIGHT CONFIRMS CO-OPS' CHALLENGES
	Effects of Farmland's bandruptcy on agricultural cooperatives
Specialty Agriculture
ALL IN HOW YOU PLAY IT
	Increase in pulse acreage helps drive success in the inoculant industry
IDENTITY CRISIS
	ProSource One gets attention with its 'green campaign
Departments
AG EARTH STEWARDS
	Iowa Select Farms, L.P.
RESEARCH REPORTS
	Doane Ag Retailer Panel
THINKING OUTSIDE THE BOX
	CropLife America
VIEW FROM THE TOP
	Ron Bryant, Pharmacia Animal Health

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