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 November/December 2003


Volume 41
Number 10


Supplement:
NAFB Convention 2003
Beyond Reach and Frequency
  Capturing the true role of media
Cover Story
Nourishing Ideas
  Cargill Inc. focuses on new branding strategy
Market Research Update
Ag Online Leads In The Polls
  Ag Adviser panel succeeds at farmer polling
Building Brands From The Barn Up
  Farmer-owned ventures get boost from market research
Market Research Plays Prized Role In Competitive Market
  Managers share uses of market research in agribusiness
Departments
Thinking Outside The Box
  Red River Farm Network
View From The Top
  Alan Townsend, Trimble
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